Are you struggling to attract visitors to your website? Even though marketers give a lot of importance to web design and layout, they somewhat fail to secure higher ranks on the search engine results. Perhaps, skyrocketing competition in the virtual sphere could be a possible reason. Today, millions of brands have developed their websites and are making every possible effort to boost rankings. After all, they directly impact a website’s visibility, traffic flow, lead generation, and conversion prospects.
So, the question is, how to improve website rankings? Besides quality products and a catchy layout, you have to work on search engine optimization (SEO). You may have to optimize for every ranking factor, from loading speed, website responsiveness, and visual content to navigation tools. Most importantly, you have to target relevant keywords and phrases to match user’s search queries. In addition to directing more people towards your webpage, it can create brand awareness.
If you want to learn more traffic generation techniques, keep reading. Here we are listing six hacks to gain organic traffic for your website.
Update Old Blogposts
With countless content formats, you can update old blog posts and articles and generate incredible results. You can find old blog posts with similar concepts and consolidate them together. Otherwise, you can add the current year to the heading tag. For instance, if you wrote a blog on ‘how to style a floral dress’ in 2018, you may update and tweak the title a bit.
Perhaps, you can change it to ‘6 Ways to flaunt a floral dress in 2021.’ It will indicate to both readers and search engine bots that the blog is up to date. Besides this, you can also use creative blog post ideas to upgrade the old content. You can create engaging infographics, create an in-depth guide, prepare a top-ten list, or invite questions and answers to your post. Likewise, you can add visual elements to the existing content to improve engagement and boost traffic.
Rank Videos on YouTube
Google can be super competitive when it comes to specific keywords and phrases. As a result, marketers fail to secure their position on the top results. In such situations, marketers should optimize for YouTube – the second biggest search engine. Here, every brand has an equal opportunity to engage, interact, and rank since the key component to YouTube SEO is user engagement. It wants users to stay on the platform for as long as possible, and brands who achieve this goal rank higher. Here are few tips to rank videos and boost traffic.
- Video Title: You have to craft a compelling video title to improve the click-through rate. You can naturally insert the keyword in the title to enhance your ranking on Google’s search engine results page.
- Video Description: Since the indexing and crawling depend on written descriptions to determine the content. Hence, describe the video content in detail and add your website link for a call to action.
- Create Custom Thumbnails: You can design a thumbnail that tells viewers about the video. Likewise, you can also list some of the features with a compelling image to capture attention.
Optimize XML Sitemaps
Does your webpage have a lot of pages? Most brands have product listings, about us, and blogs on the same website. Although it helps users navigate the website, having too many pages can confuse the search engine bots. Sometimes, they might not rank pages that aren’t linked to other pages, while at times, they can skip indexing a specific page. As a result, the website’s overall rankings also start decreasing. However, to avoid this, you can optimize an XML Sitemap.
It has a list of all pages available on your website, helping search engine bots to understand the website structure. Moreover, an XML Sitemap also helps Google identify the essential pages on your website, increasing visibility, rankings, and traffic. Now, you must be wondering how to create and optimize the XML sitemap? Firstly, submit your sitemap on Google Search Console but make sure to keep the file size as small as possible. After this, reference the Sitemap index URLs in the robots.txt file, and you are good to go.
Target Keywords Wisely
Undeniably, keywords play a crucial role in improving a website’s visibility and generating traffic. Therefore, you must choose the keywords wisely to ensure the webpage appears in front of suitable leads. For this, you have to conduct keyword research and determine what words and phrases people use to search for products like yours. Once you find keywords with a high search volume, check their ranking difficulty. In case the keyword is highly competitive, look up for industry-related terms or long-tail keywords.
For instance, if you were planning to target ‘cleaning company,’ target a more specific keyword. You can target ‘organic cleaning company’ or ‘sustainable industrial cleaners in California’ to improve ranking prospects. Having unique and relevant keywords will drive more clicks while boosting organic traffic.
Aim for Featured Snippets
Do you know what featured snippets are? In the search engine world, these are boxes that appear on search results and answer the searcher’s query. As a result, more users click on the box, directing traffic towards the website. However, there isn’t any guaranteed way to earn the featured snippet. Instead, you have to implement strategies to increase the likelihood of ranking for snippets. Here are the two most popular techniques to optimize for featured snippets.
- Firstly, use bullets or numbered lists to address concerns for users. However, it doesn’t mean you can overload the webpage with lists but find suitable places to integrate them.
- Secondly, give precise and to-the-point answers instead of beating around the bush. Likewise, you have to skip all the vague details to take your content to the featured snippet.
Utilize Local SEO
These days, many people are using ‘near me’ searches to find products and services. Thus, alongside optimizing for nationwide SEO, pay attention to Local SEO. You can make your account on Google My Business to factor in local map searches. You have to provide every piece of business information such as name, address, description, working hours, contact, email, etc. It will ensure local users can find your business on the search engine, driving traffic to your website.
Besides this, you can also add customer reviews to your Google My Business account to position yourself as a trustworthy and credible business. When visitors see other people had a great shopping experience, they will be more willing to shop from you. Thus, increasing traffic and sales.
Many people think of buying paid traffic from platforms like Twitter, Quora, and Google. It might boost traffic but fails to generate leads or drive conversions. After all, those people have no interest in your offerings. Hence, implement strategies to direct organic traffic to your website and generate real-time returns. You can target relevant keywords, leverage content marketing, or optimize for local SEO. These tactics improve SEO rankings, visibility, and direct users to your webpage.