1 month, 3 weeks ago AzatModerator
Modern-day customers have a very short attention span because of which they spend only a few seconds on any website or blog until and unless they are interested in the content or offer. Customer engagement is one of the most critical metrics for any site as it can make or break your online business.
Customer engagement also plays a vital role in your search engine rankings, as Google has been penalizing websites with a high bounce rate for years. Sites that can engage their customers can increase their revenue, profits, and visibility in search engine result pages dramatically in a short amount of time.
Webmasters are usually aware of the importance of customer engagement but don’t know where to start or how they can improve their customer engagement. We’ve identified 5 WordPress plugins for customer engagement rate optimization, which will help you engage your website visitors and build deep connections with them.
Intercom is a lead generation and customer engagement plugin which was initially designed for live chat support. It’s considered to be among the best WordPress plugins for live chat and customer engagement. Intercom has several features designed to engage visitors at every stage of their journey and also provides in-depth report analysis.
You can take advantage of its inbuilt precision targeting feature, which allows you to set up tailored onboarding and activation messages. It beautifully combines the power of automated chatbots with personalized messages which help you build a 1:1 connection with your customers.
OneSignal is another popular WordPress plugin that is trusted by more than 700,000 web developers across the world. OneSignal is a push notification plugin for WordPress sites and blogs that keeps your users engaged via push notifications. The plugin allows you to deliver push messages on their desktops when they’ve left your site, which makes it stand out among the competition.
OneSignal supports all popular web browsers, including Google Chrome, Apple’s Safari, and Firefox. It works for both HTTP and HTTPS sites. It allows you to send a notification whenever you publish a new post. Additionally, you can set up to send automatic notifications to users who haven’t visited your site for the last few days.
It comes with several customization options for sending notifications to specific visitors based on their language, geographic location, behavior patterns, and so on. It’s also one of the few push notifications tools that have an inbuilt A/B testing mechanism to monitor the success of your push notifications campaigns in real-time.
Most bloggers tend to forget that their old posts can also help them get more traffic or keep their customers engaged if used in the right way. Yet Another Post Plugin does this for you as it shows posts similar to the one which a reader reads usually.
YARPP can help you keep your visitors longer on your site by showing posts which a user may like. It can show posts as thumbnails or as lists and also comes with a set of predesigned templates allowing you to select the way your content is displayed.
Buffer is the leading social media plugin that has revolutionized the way people share their favorite content on their social media profiles. You can schedule, publish, and analyze all your posts with this simple plugin, and it supports all popular social media networks. It’s crucial to check which social media platform suits best for your brand needs.
Buffer allows you to streamline your social media efforts and has a whole host of features that make managing multiple social media profiles a cakewalk. It also allows you to share content published by others via their browser extensions and mobile apps and has quite advanced analytics features.
Buffer is a feature-rich plugin that allows you to post your content simultaneously to all social media profiles or the ones selected by you. You can also use the Pablo service by Buffer, which will enable you to create beautiful images for your social media campaigns. Research shows that consumers engage more with graphic content and using striking images in marketing messages is the best way to increase customer engagement.
Buffer also allows you to optimize the images for the size recommended by various social media networks, and you can choose from several available fonts and formatting options.
SMS marketing has been gaining ground over the last few years, and contrary to popular perception can be used to improve customer engagement. SMS marketing can help you boost your website traffic. You can use tools like Rebrandly URL shortener to track the results and see its effectiveness. WordPress SMS Marketing plugin allows you to combine the power of your website content with the viral reach of SMS.
It’s a paid plugin, sold by Code Canyon, and is considered to be among the best SMS marketing WordPress plugins in the market. It’s also integrated with WhatsApp and can be used to send bulk messages to your website visitors. It has several exciting features such as bulk messaging, the ability to send MMS, or include videos and images in the SMS and has quite advanced tracking and analytics functionality. You can also schedule campaigns with it and decide in advance when a bulk SMS will be sent to your subscribers.
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