You have got the best Magento Development Company to set up your eCommerce store, spent sufficient money, and even invested your day and nights to let your online store generate desired revenue for your business. Still, your online store is not giving enough return on investment? Do you feel your Magento eCommerce site fail to gain visibility among the target audience? It is time for you to think about SEO!
There is no denying that Magento ranks top when it comes to bringing SEO compatibility for your eCommerce site. But, Magento all alone cannot help you get the best results when it comes to search engine optimization or ranking higher. You may hire Magento developer or yourself can do the necessary changes to optimize your Magento store. The only condition is that you should know how to do it correctly! If you are looking for an easy-to-follow guide, all you have to do is to follow the simple do’s and don’ts mentioned in this post, and you are done!
Do take necessary actions to remove duplicate contents from the store!
It’s been said and globally accepted that content is a king when it comes to optimizing any website for the search engine! The first step to optimize your eCommerce site for the SEO is to identify and eliminate duplicate contents from it. All you need to do is to use canonical tags.
If you hire Magento developer, you can take help from them or else if you are a little aware of the Magento platform, you can manage this from the Store -> Configuration -> Catalog. Set canonical link Meta tags for categories and products to YES under search engine optimization menu.
Don’t forget to generate an XML sitemap
This is one of the most basic things you should never forget while optimizing the site for SEO. Generating XML sitemaps makes it easy for the search engine crawlers to crawl your website by submitting it in Google/Yahoo/Bing Webmaster Tools. However, in Magento, you don’t have to worry about XML sitemap as Magento will generate it automatically if you have enabled Google Sitemap.
Do try to optimize product images
No matter how effectively you have used PSD to Magento services, it is always crucial to pay attention to optimizing the product images on your eCommerce site. It is important to ensure that all the images used in the online store are having proper alt-tags describing images for the search engines. Moreover, you should focus on the file structure and naming conventions.
Don’t ignore the page load time
One of the very critical points in eCommerce business is page load time. Due to tons of product images and other multimedia content, eCommerce websites usually takes more time to load as compared to other websites. In order to overcome the challenge, you can either take help of the plug-ins available in the market or can leverage from the internal code compression feature, if supported by the platform you are using.
Do amendments in Robots.txt file
Most of the Magento online store owners forget this step while optimizing the eCommerce site for the search engines. By default, Robot.txt file indicates web pages, posts, multimedia files and lots of other information that is not relevant with the search engine optimization. Therefore, it is important for you to take necessary changes in this file in order to ensure that search engine index the targeted URLs for your online store!
Don’t go mad while using Keywords!
Of course, keywords are the basic parameters determining the success of your website in the search engines. In earlier days, search engines were using a keyword to determine the page rankings. However, the scenario has changed these days. Today, the search engines have become mature and focus on the quality instead of quantity. Therefore, it is important that you don’t use keywords more than needed while optimizing your website for the search engines.
Aside to these do’s and don’ts, there are a lot of other things you have to keep in mind. This may include optimizing metadata, internal linking of the eCommerce site, product descriptions and more. You can also leverage from the different widgets and plug-ins to boost up your SEO efforts or can get help from the professional Magento Development Company to optimize your website more effectively. Do you have more tips to share? Want to know how PSD to Magento services can play a vital role in optimizing your eCommerce site? Hit the comment now or get in touch with our experts today to know more!
Meshur Ahir is a Digital Marketing Strategist at Pixlogix Infotech Pvt. Ltd. He is curious about everything content and marketing. He loves to keep it short, simple, and meaningful.