Having a site that captures your visitors’ attention in the first five seconds they visit and leaves a lasting impression on them, is every website owner’s wish. For this to happen, you must create a website design that looks good, functions perfectly and delivers your message. With the daily changes in technology, keeping up with the pace that may render your site useless or outdated can be difficult.
Why is user experience important?
User experience is the overall experience of a person while using a particular product, system or service especially in terms of how easy or pleasing it is to use. A great user experience design (UX) on your site will help you overcome the challenge of becoming outdated by navigating around your customer’s needs and making your site more helpful and useful. It is achieved by use of a UX design on your website. UX design focuses on providing meaningful and relevant experiences to users by offering solutions to their unique needs.
How do you improve user experience? Read on for easy ways to improve UX on your site make it more helpful and useful:
- Ensure your website is responsive
When your site doesn’t load properly on some screens, people are more likely to leave your site. Your website must be accessible not only on large screen devices such as a desktop or laptop but also on small screens such as mobile phone or tablet. Adopt a responsive web design that will provide an optimal viewing experience and navigation with SEO.
- Optimize your Site speed
Being on a site that takes forever to load is the worst experience any user could come across. It’s frustrating! You need to make sure your website loads quickly to enhance user experience on your site. No user has the time to wait for your slow page to load when there are many others out there. They will desert yours to go to the next one that will provide faster results for what they want.
- Use call to action that is attractive
Attractive and visible call to actions (CTAs) enables users to navigate quickly to what is important to them and on locations they expect. Use of different colors that invoke different messages has been proved to boost conversions of any website. The actual wording of your CTA button also influences the UX a lot. Use words that are bold, time-sensitive and action-oriented to psychologically trigger a user to act in a direction you want.
- Use the white space
White space in the left and right margins and in between paragraphs has been shown to increase the user interaction by 200%. Adding more whitespace on your site enhances the legibility of your content and holds the attention of the user on one thing with no distractions to other elements.
- Be consistent
Consistency in your website enables your users to recognize your brand and navigate through your site with ease. It involves making everything match throughout your website such as heading sizes, font, choices and coloring, buttons, styles spacing, and design. A consistent webpage is more likely to improve the quality of your products or services you are providing while inconsistencies only leave users confused and lost thus eventually moving on from the site.
- Use photos, animations and custom illustrations on your web page
A picture is worth a thousand words. Visuals such as images, videos, GIFs or drawings draw the attention of a user to any page regardless of its content. They judge you from the photos you display on your site before deciding if they will browse further. Using strategic photography will surprise you as it speaks to your users about your company, trust, and services.
- Make it social
Providing your users with a means to connect with you on various platforms (Instagram, Facebook, Twitter) outside your website works wonders in improving your user experience. Offering social buttons on your site is an easy way to ensure your users interact with your company and brand and also a means of sharing their thoughts in their profile thus even increasing your brand awareness.
- Provide clear and concise navigation
This can be achieved by the use of hyperlink differentiation, using bullet points on crucial information and designing your headings well. They help guide your users easily without consuming a lot of time to the targeted message by attracting their attention at an instance. Your website will be providing a great user experience for your visitors, and you will improve user interface as more of them will follow the instructions on your page.
Your website is the most powerful asset to your digital marketing efforts. With the above easy ways, you can update your site to give the best user experience. Ensure you are providing your website visitors with a great UX design that will improve usability by understanding their problems and solving them with ease. Keep your UX design up to date to provide new solutions as the user’s needs change.