Every website owner would like to increase the number of his website visitors at one point or another. It could be for their online store, business website, blog, or portfolio. In addition to improving SEO and leveraging on the power of social media, email marketing and newsletter subscriptions are viable options that can help website owners meet their objectives.
Not only are they essential for distributing content, but also help to understand what the audience wants. This then enables site owners to tweak their content strategy so as to meet their audience’s needs. Email marketing allows you to engage your visitors in meaningful conversations and keep them updated with the latest content and news from your website. It also helps to increase the number of paying customers that visit your site. An email newsletter that is able to regularly direct your customers to your site could easily raise your revenues by up to 23%.
There are a wide array of email marketing and newsletter plugins that allow you to do all this automatically. They make it easy to outperform your competition, attract potential customers, increase the number of subscribers, and raise profits all from within your site.
We have created a list of the best seven email marketing and newsletter plugins that can help you grow your audience in 2019:
MailChimp is one of the most popular email marketing plugins available today. It allows you to write newsletters and have your visitors subscribe to them easily. The plugin is free for the first 2,000 subscriptions. Most startups go for MailChimp and then move to the premium version once their business grows.
The premium version offers numerous types of forms that you can create. For the free version, you’re limited to only one type of form. Other main features include a style email builder, email notifications, WooCommerce Integration if you’re on WordPress, reports backed by visual charts, and proper documentation.
A newsletter is built to help increase the number of email subscriptions on your website. It provides a specific newsletter subscription service. One of its greatest features is that it allows you to have an unlimited number of newsletters as well as subscribers. It also includes statistics and makes it easy to constantly engage with your audience through multiple emails.
Through the utilization of IP or domain backlists, Captcha, and Akismet; Newsletter makes sure that your website is safe and secure by checking for spam subscriptions. It also includes a drag and drop composer, multi-list targeting, delivery speed control, GDPR compatibility, and WPML readiness.
- Email-Subscribers and Newsletters
Email Subscribers and Newsletter allows you to notify your subscribers whenever you have new content published on your website. It also provides for the addition of a subscription box that allows your web visitors to sign up.
Custom newsletters can also be created to allow easy sharing of content. You can collect leads and send broadcasts as well as automated content notifications. It provides a central place from which you can manage everything.
Email-Subscribers and Newsletters are suitable for marketing, blogging and many other website needs. It also places a priority on the health of your email lists. There’s a dual opt-in functionality that ensures the owner of the website only reaches out to those interested in what he/she has to offer. Other features include list cleanup, spam testing, and the ability to add captchas that keep bots from ruining your email lists.
MailJet is a newsletter plugin full of features built to get you as many subscribers as you’d like. If you wish to get a plugin that features easy email management, MailJet is the plugin for you. Website owners are able to manage all their transactional and marketing emails with ease from their admin panels. It also provides easy management of contact lists and sign-up forms. Automatic contact synchronization allows you to build your contact list either through comment authors or user roles. WooCommerce Integration also allows your WooCommerce customers to subscribe to your newsletter. Key features of the MailJet plugin include world-class deliverability, translation for up to 5 languages, campaign building, GDPR compliance, and real-time statistics.
Sumo is a WordPress plugin with more than 100,000 active installations to date. In addition to welcome emails, automated drip campaigns, and pop-ups; Sumo has lots of features that can help you grow the number of subscribers.
It includes a share button that can be placed anywhere on the screen. This allows visitors to share your content easily on various social media platforms. There’s also the ability to integrate WooCommerce so that you can increase your order value and offer discounts. It also minimizes the number of abandoned carts that you may have. On top of all these come one-on-one customer onboarding and free customer support.
SendinBlue is a WordPress email marketing plugin that offers cloud-based tools for more than 50,000 companies across the globe. The plugin allows you to manage subscriber lists, create forms, build and push email campaigns, and see your websites’ progress over time with the help of reports. It also enables you to increase engagement using personalized components. Users get to enjoy a drag-and-drop editor as well.
In addition to these comes a transactional email option that allows you to send transactional emails with the help of the plugin’s SMTP. This is great for updating customers and sending order confirmations.
MailPoet is a popular free email marketing and newsletter plugin on WordPress. It allows users to import their existing lists from their CRM and other marketing tools. It also enables the creation of forms and their addition to a website using widgets. A drop-and-drag editor allows quick responses to emails.
MailPoet is free for up to the first 2,000 subscribers. You get more powerful features upon upgrading. Premium users get to see who has opened an email and the links that have been clicked within the email.
When choosing a plugin, pick one that helps you meet your needs. The options provided above are great places to start whether you simply need to drive submissions to get your newsletter going or want highly customizable plugins. Once you’re done with installing the plugin, the next step is to find postcards to build emails. These allow you to create and design emails that deliver the right message to your subscribers.