6 Simple Techniques To Help Optimise Your WordPress Website in 2019

WordPress is an extremely popular platform used by millions of sites. However, there are many users who aren’t taking advantage of what it can offer, making a mess of their site by installing low-quality plugins and a bad hosting plan amongst other blunders. There’s a lot of room for improvement when it comes to optimising a WordPress site.

With that in mind, here are 6 simple techniques to help:



  • Choose The Right Hosting Plan


The first step in optimising your website correctly is choosing the perfect hosting plan for you. To try and find the best one for you, you should test the speed of your website against similar sites. Note whether their response time was quicker or slower. Alternatively, visit a community such as WebHostingTalk and browse the genuine reviews from users of the host you were considering. Don’t just go for the cheapest option, make sure you’re choosing a hosting plan that can handle quick increases in traffic efficiently.



  • Monitor Your Plugins


Always ask yourself whether a plugin is really necessary before you go ahead and install it. They can be one of the main causes for WordPress sites being slow. However, it’s not due to the amount of plugins you have that may slow your site down – it’s which plugins in particular.

There are some plugins that are notorious for slowing down websites. This is due to a number of factors, namely poor coding. So, check whether you need that plugin before you install it. You can also revisit the web forums and see which plugins are causing others trouble.



  • Empty Your Trash


The latest version of WordPress features a trash function. Any content that you’ve deleted, whether it’s a comment, page or image will be automatically sent to trash. Users can then choose to restore or permanently delete it from trash. This is great for when things get accidentally deleted and you need to recover them, but it also ends up storing a lot of unnecessary content. Delete the trash regularly or set an automatic timer to delete every week. WordPress does already delete trash after thirty days.  



  • Optimise Your Images


Though it is often overlooked, any digital agency London based will emphasise the importance of optimising images. Images can help to break up long periods of text which is great for user experience, but they can also take a long time to load if you’ve got too many. To eliminate any loading delays, optimise your images before you upload them to your website.

Many photo editing sites and apps allow you to select a ‘save for web’ option. If you don’t want to optimise your images that way, there’s a good plugin called WP Smush It which can ‘smush’ images so that they’re website-ready. This can in some cases, however, influence image quality. To ensure this doesn’t happen you can use Lazy Load, a plugin that makes sure images are only loaded when the area becomes visible to the user. In turn, this will improve page loading times.



  • Enable Browser Caching


Depending on your website design, some of the largest files will rarely change. Overall, this includes Javascript files, CSS files and your logo. You can take advantage of this by enabling browser caching. This essentially means that users can speed up their loading time of their favourite websites by storing a cached copy of your website. So, it may not be the very best version of your website, but at least it’s there. This saves the user from downloading the same files again and reduces calls to your server.



  • Use A Content Delivery Network


If your visitor is far away from the location where your website is hosted, naturally, the pages can take longer to load. This is the same no matter where in the world that your website is hosted. A content delivery network (CDN) addresses this issue by using dozens of data centres across the world. They can take the pressure away from your hosting company by hosting your images, CSS and Javascript files.

When a user loads a page, it will be served from the location closest to them. This can remove seconds from your website’s loading time. Obviously, there are security concerns with this method. It’s best to do your research before coming to any host.



You may think your website is optimised already, but in actual fact, there are an abundance of small checks you can be doing to make it even better. Optimising your website is the best way to keep user interaction high and bounce rates low. What’s more, with search engines considering the speed of a website and its pages when it comes to rankings, it is vital that your site is at optimised as possible.

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