5 Ways To Grow Your Business Online
It’s hard to survive if your business doesn’t have a strong online presence. Even customers who intend to visit a brick and mortar business often prefer to be able to research products and services online before making a purchase. Here are 5 ways you can help grow your business online.
Focus on Quality
Whatever you are putting out into the marketplace, be it your company blog, your advertisements or your products, your business can benefit from a focus on quality content. If your business is perceived as an authority in your industry, you’ll get more people talking about you and linking to your site. This not only improves your reputation but can improve your search engine rankings. Additionally, high-quality content helps keep users more engaged with your marketing efforts. Health and wellness gurus Le-Vel Thrive overcame the challenges of competing in the direct sales market by focusing on high-quality products and putting their customer’s experiences at the forefront of their operation.
Partner With Similar Businesses
One of the best things about this strategy is that it doesn’t cost any money. You can start by identifying other businesses that are in the same industry as you but aren’t your direct competitors. Reach out to these businesses and pitch them some ideas for partnerships that can be mutually beneficial. An ideal partnership will help both businesses get their products and services in front of more customers. A good example of this sort of marketing strategy is the personal computer market. For decades PC manufacturers have partnered with software giants like Microsoft. This partnership allows PC makers to promote their products to users of one of the most popular operating systems in the world while providing Microsoft will a built-in customer base for its other products.
Utilize Social Media
Most social media platforms are free to use and if you do it right, you can get your customers to do your marketing for you. However, an effective social media presence requires some effort. In order to get users sharing your content, you’ll need to be posting high-quality, relevant content, preferably with images or video, regularly. It can also help to add social media buttons to all your online sites, so users can find you on their favorite social media platforms.
Make Your Site Mobile Friendly
Customers are using their tablets and mobile phones to research and shop for products at a rapidly expanding rate. If your site doesn’t function well on mobile devices you could be missing out on potential sales. Because internet speeds on mobile devices are often slower, it is important to make sure your site loads quickly. Don’t overload the mobile version of your site with large images and videos that may take a long time to load. Focus on making your site easy to navigate and operate on a small screen. Try to avoid any sideways scrolling and include elements that are easy to operate on a touch screen device.
Know Your Audience
You don’t want to waste a lot of time and money trying to sell your products to customers who aren’t likely to buy them. There are a lot of options out there for conducting market research. A good place to start is to look at what your competitors are doing. You can also utilize online tools such as Google analytics. Many social media platforms also have tools you can use to see who is engaging with your content. While expanding your market can be a good goal to have, don’t fall into the trap of trying to sell to everyone. Few products appeal to all consumers, so it is generally best to find your niche and stick to it.
No matter what type of business you have, your online strategy can make or break it. Incorporating these five methods for growing your online business into your marketing strategy can help you develop a winning strategy.