The user experience of a website defines how much you take care of the ease and comfort of your target audience. This, in turn, reflects on the exposure and traffic to your website. Therefore, it is critical for a webmaster to optimize the website for a better user experience either using WordPress or any other CMS platform.
WordPress is a pioneering CMS platform. It was limited to simple websites and blogs. Whereas, it moved on to capture a fair share of eCommerce solution provider with the launch of a simple plugin. Since then, it has amassed a huge number of merchants and sellers for powering up with online shops.
The core reason behind the success of WordPress is its easy customization options and maintenance. If you are using WordPress for your online venture, you are free from the worries the users of other platforms are experiencing. Follow through the post as I have discussed some of the quickest methods that can help you enhance the user experience of your WordPress website.
Pay special attention to the home page
A home page is the heart of your WordPress website. Try to design it with utmost care so that any visitor who comes through the home page makes it to the products, services, blog posts, or other sections of the website.
Decide between various designs that are considered normal in your market and region. For example, the home page of a realtor’s website may be different from that of an accountant’s website. Similarly, the layout of an online store in the United States may differ from a Web Design Ankara or any Arabic state. Try the following methods to make the most out of the home page.
- Clearly indicate your business niche
- Use above the fold section for CTA
- Display banners representing your industry
- Make the best use of white spacing
- Mix and match colors for better visuals
Pursue better navigation
Use creative techniques in designing the navigation of your website. For an online store, it is better to display the categories in the main menu to display all the subcategories with a mouse hover. Pursue a minimalist design so that a layman can easily know the different categories.
Personalize each category name to ensure it represents the product it contains. Add a search box with a suggestion so that a user can find a product or category page after writing its initial letters.
Use icons for better understanding
The online buyers spend less time reading the title or name of a page. To help them save them and understand a page easily, you can use attractive icons. Visuals have to power to communicate more effectively than words. For an eCommerce website, you can use logos of the brands or manufacturers you sell. For a resources page, you can use icons to show the file types such as DOCS, PDF, XLS, JPG, etc.
Achieve optimum mobile responsiveness
The increasing use of smartphones and mobile devices has made it challenging for WordPress websites to load without errors. Today, every smart gadget carries a different screen size and page-loading pattern.
In order to serve people with the varying screen sizes they use, you need to achieve an optimum level of mobile responsiveness for your website. Do not limit the responsive design to readability alone. Work on improving the call to action buttons, options, and features as well, so that the users can find it easier to tap them on the small screens of their smart gadgets.
Inject images high in quality
The use of images improves the user experience of a WordPress website as it creates a visual context to the product, service, or about us page. You might have experienced it that an image above the text gives a quick idea as to what the text is all about. Then reading the text becomes more simple and understandable.
For product pages, you need to conduct a professional shoot of the product to display high definition images. Try to cover each aspect of the product for an ultimate user experience. In the same manner, you can use relevant images in blog posts and articles to help readers connect with the idea and relate to the examples.
A smooth user experience assures the usability of your website. Writing tons of content is useless if the users are facing difficulties in scrolling down the page or clicking an option. Therefore, follow the methods I have discussed in this post, and pursue improving the user experience for rewarding results.