Having an editor that helps your website or blog grow is always a good idea – but should you hire one to do the job? These days it might be hard to answer this question, as some people consider hiring human editors, while the others think it would be wiser to replace them with algorithms.
True, the algorithms might seem like a good thing to consider. They do their work quickly, are able to work 24/7, and don’t need to be paid. Various plugins like Yoast SEO use Google algorithms to optimize the content – and plenty of writers use such plugins instead of doing all SEO optimization on their own. So why shouldn’t one approach blog editing in the same ways, using algorithms instead of looking for a good editor?
There are many reasons why. But in this article, I want to focus on three main – and the most important of them.
1. A human editor understands writing better
If we take any of the most popular online proofreading services and use it to check texts for mistakes, we will get a certain result, even a good one. But this result still won’t be perfect.
Sure, the algorithms improved a lot during the past decade. They are smarter and slowly become able to understand some context of the writing – but definitely not all of it. Proofreading tools and spell checkers could spot grammar and punctuation mistakes, incorrect ending, and so on. However, they don’t spot all mistakes and aren’t really able to make your writing much better. More polished? Yes. Error-free? Almost. Better? No.
Even when an online editor could correct long sentences (for example, Hemingway App can do that), they cannot say what’s wrong with the writing besides the most obvious things. They cannot help with the style, with the choice of words, and so on. They also cannot distinguish formal writing from creative one, for example, while a human editor could do all the above.
2. A human editor helps to maintain the brand’s voice
If you have a couple of writers who create posts for your blog, there’s a chance their post do differ in some way. While this difference is understandable, it’s not good for your business.
Any brand needs to have a consistent voice, which includes a style, a choice of words, and so on. That’s all the things that an algorithm fails to understand. A human editor, however, is able to make the posts on your blog more look alike and helping to maintain the brand’s voice. They could understand the emotional impact such posts have on your audience and adjust or change it by editing the articles.
3. A human editor makes the blog more engaging
A blog is supposed to generate more traffic to your website – and in order to achieve this, it has to be engaging. This means you need to have someone, who could help make it this way – an editor.
In 2016, Facebook tried replacing their human editors with algorithms to make the whole process of finding and publishing engaging content more automatized and hopefully more effective. It took a week for them to realize a whole experiment was a failure. The algorithms picked the news that was fake or controversial or simply inappropriate.
Of course, when it comes to blogging, it’s the writers who are responsible for publishing the content. But sometimes the writers make mistakes too, offering content that would not be good for your brand’s image. That’s why it’s always good to have all the articles checked by a human editor, who will be able to understand whether it’s the type of content that would look good and natural on your blog or not.
The algorithms themselves aren’t that bad. They are great for quick proofreading both for students who want to check the papers written in Chicago style paper format and for writers who proofread both manually and using different tools. But editor’s job is not only about proofreading – and that’s why human editors still remain a must for every company who wants to have a high-quality blog.
Moreover, using online proofreading tools isn’t as financially beneficial as you might think. If you do want to unlock all their features, you’ll have to pay a price. Most likely, you won’t be able to settle with one tool only – so the price would become even bigger. Some blog owners pay over $150 annually for using such tools.
As you see, maybe in the future the algorithms will become more advanced and will be able to replace human editors. Nowadays, however, it’s not possible. Human editors could still use algorithms and various tools to make their work more effective, but this cannot be done vice versa.
Author Bio: Christina Battons is a creative writer and content strategist from LA. Currently, I write for various sites. My posts address the topics about self-education, writing, motivation, professional development. In my spare time, I prefer to read novels and crime thriller stories. Feel free to follow me on @battonschristi to ask questions or see my works.