WordPress and Instagram, together at last! WordPress websites are a great platform for marketing your business and getting ahead. 

However, there’s no denying that websites take a lot of effort. You’ll have to spend time creating content and building an audience – it’s pretty high-maintenance! 

But one big reason why many people keep coming back to their WordPress is that it allows them to embed Instagram posts directly on their website. If you do this, it’ll help grow your followers and build more brand awareness on social media.

WordPress has been around for a long time. In fact, WordPress’ development team has been hard at work upgrading the platform’s software and services to keep up with evolving technologies. They do this to continue providing users with the best possible user experience. 

If you have an Instagram profile and a WordPress website, then you should take advantage of the improvements and embed your Instagram post on your site.

In this article, the major discussion is on the process of uploading your Insta posts on WordPress and why you should bother at all. Let’s begin.

What is WordPress?

Everyone seems to be a raving fan of WordPress today, especially bloggers and content creators. If you’re a newbie to this provider and want to know what WordPress is all about, here’s a little explanation.

WordPress is a content management tool principally created for the uploading of blog posts. A survey shows that WordPress manages over 43% of all websites on the Internet. 

Simply put, WordPress gives non-tech individuals the access to upload content and build their websites without basic knowledge of programming. WordPress sites are more attractive for blogging, especially with the tons of themes available for site owners. 

However, WordPress is an open site for everyone – businesses, companies, individuals, developers, bloggers, etc.

How to Embed Instagram Posts to WordPress

Before anything else, you need to first create your Instagram content. This Instagram Post can be any content you wish to dish out to your audience. 

When creating your posts, you should ensure the content is direct, interesting, and engaging for your target audience

The key to doing this effectively is creating a great content strategy calendar that aligns with your audience’s needs and style. There are tons of content ideas you can adopt to bring dynamism to your posts. Some of these are:

  • Crossword puzzles
  • Question Polls
  • Promotional content 
  • Videos (brand stories, recipes, relevant news, etc).
  • Products and Services
  • Live Shows

You should pay much attention to your Instagram Posts especially when you want to upload the content on your WordPress website. The right content will always attract your target audience and aid conversion as well. 

If you’re struggling with how to get the perfect post for your audience on the gram, analytics tools will come in handy. You can manually study your engagement and Instagram impressions growth or automatically use Instagram/third-Party analytics tool. This way, you’ll know what your followers like.

Now that you have the perfect posts, how do you upload it to WordPress? You can embed your Instagram Posts to WordPress using three major methods:

  • Embedding Individual Posts
  • Developing Codes
  • Social Media tools

These methods differ in process, so let’s examine them each.

  • Embedding Individual Posts

Embedding your posts individually on WordPress is the simplest of the three methods. However, this method can be stressful to repeat often, especially if you post daily on your w. That said, here are the steps.

Step 1: To get started, go to your Instagram page and select the Instagram Post you wish to embed. Underneath the post, you’ll notice an ellipsis sign (…). Tap on it. 

Step 2: After tapping, a series of options will pop up. Here, select the Embed option to take your posts to WordPress. 

Step 3: After selecting the Embed option, a code will show on your screen. Copy this code and paste it into the HTML block in your WordPress editor. The site will automatically convert your Instagram Post to an embed after this process. 

Voila! You have completed this process. Depending on your preference, you can decide to make some changes to this post in terms of width, post captions, etc. 

  • Embedding using Instagram Plugins

Another way to get your Instagram Posts embedded on the WordPress site is by using plugins. Plugins are add-on software that gives your website additional functionality. 

Before you choose to continue with this method, you have to understand that Instagram doesn’t have a specific plugin created for the app. But there are tons of third-party plugins you can use. Examples of the best Instagram plugins are:

  • SnapWidget
  • Curator
  • Soliloquy
  • RafflePress
  • Instagram Feed Pro
  • Uncanny Automator
  • Revive old Posts
  • Spotlight
  • Instagram Theatre, etc.

The first step to embed Instagram posts using plugins is to select the plugin to use. You have to carefully understand the terms and conditions of these plugins (some are free, others are monetized). 

On your selected plugin, enter your Instagram details to display your recent photos gallery. After, select the post to embed on your WordPress site and follow the steps on the plugin. 

Remember, these plugins have different features and differ in mode of operation.  

  • Embedding by Writing Codes

If you’re quite familiar with the tech world and have an understanding of code writing, then you may decide to opt for this method. 

To pull this off, you have to buy a token for authentication using Insta API. Be careful with this process because the process can become easily complicated. 

You also have to understand that your plugin will be unavailable for use anytime Instagram updates or changes its API. The solution to this is updating your codes after the API change. This entire process can be very stressful, especially if you have to keep updating codes. 

If you must go this route, you can contract the job to a company for a more customized look on your WordPress website.

Why Embed Instagram Posts to WordPress

If you’re thinking about embedding an Instagram post on your website, you should. 

It might be hard to imagine that WordPress, which is all about blogs, could be integrated with a thing called Instagram, which is about pretty pictures of rainbow-colored skittles and stuff. But as it turns out, this marriage between internet masterpieces has been made in heaven.

If you’ve noticed that you have a lot more website visitors than Instagram visitors, there’s surely some value in embedding your highest quality Instagram posts onto your WordPress page! 

Embedding will help bring more attention to your Instagramming. And It’ll get your visitors even more interested in what you have to offer. In fact, here are some other benefits that come with embedding:

  • Acts as social proof for more conversion

Everyone is skeptical about buying products or services online these days. This is due to the increase in malicious activities on the Internet. While you’re trying to prove to your audience that your services are guaranteed and top-notch, convince them more by posting proof on all your media platforms.

Whenever you successfully deliver a product to a customer, upload reviews on your Instagram feed and WordPress site as well. This serves as a trust builder for many individuals. With this, you get more customers and easily convert your visitors to raving fans of your brand. 

  • Direct Access to your Sales Page

If you own a website, more products will be available to your audience there. Although Instagram is a good marketplace, your customers will feel much better shopping on a website with enough information about the product, brand, and employees. 

Including your Instagram Posts to the WordPress websites gives your Instagram audience direct access to your larger sales page. In times when discounts or sales are running as well, it helps with traffic building. 

Not everyone finds it easy searching for product links individually, but with WordPress, it’s better. 

  • Beautification

There are tons of WordPress themes for your websites. But, by adding your products and other content from Instagram, you can make your website more attractive. 

You’ll agree that beautiful things attract more attention. And can compel people to buy items they never planned to buy. So, Embed some of your Instagram posts on your website and you can influence people this way.

  • More Instagram Followers

Not everyone who visits your website will be familiar with your Instagram username. However, by integrating your content on the WordPress website, you can make it simple and direct for your website visitors to check out your Instagram profile. 

Growing followers and improving engagement on the gram are important goals for a brand. So, achieve this by following your preferred embedding process.


Embedding Instagram Post images to your WordPress website has never been easier! The great thing about using WordPress is that it’s a simple process that doesn’t require any prior technical knowledge. 

With this one platform, you can create and develop anything eCommerce-related with no coding required! You can do as many digital projects as you want since this platform is designed for both amateurs and experts alike to use. So, what are you waiting for, go get your WordPress site prettied up!