When it comes to search engine optimization, it has never had a clear-cut definition. Based on the changing algorithms of the search engines and the ever-evolving technological possibilities, SEO is changing from time to time. There are many aspects to consider while you are trying to optimize your website for search engines. For example, page speed is one of the most important concepts when it comes to usability and SEO values. Similarly, design, accessibility, and readability of a website are also crucial in determining search engine ranking and conversion rates
It is nobody’s fault if your SEO consultant does not tell it to that the concept of SEO and practices are ever evolving. Making your WordPress site SEO-friendly means that you need to get it optimized for the conversions. There are a few important things to consider in this regard.
The primary aims of an SEO friendly WordPress design
The primary thing to keep in mind before starting to design a WordPress site to be SEO friendly is that “content is paramount.” Everything else you do is to essentially make your site more appealing and user-friendly to people and search engines.
To ensure SEO value for the new search engine crawlers, the content on your website should be relevant, informative, and engaging.
Here are some design and development techniques to practice during SEO friendly WordPress designing.
Before planning to do anything on your website, you should make a comprehensive plan. Always ask the question as to “what is the most important aspect you should put at the first point?”
There are many WordPress plugins available to help you out with this task. Once you complete this analysis, you can take steps to make your site optimally fast by adding .htaccess speed hacks and also subscribing for CDN.
WordPress speed is one thing which makes your site more user-friendly, usable, and hold the visitors to stay longer and in turn enhance conversion rates.
Site architecture is also called information architecture, which is something you need to plan well before starting to create your very first content. Consider which categories you need to have, and while categorizing, try to set it below ten.
For each post you put under any category on a WordPress site, you must assign at least three to four tags. For example, this particular post your are reading now is tagged under search engine optimization, WordPress design, SEO best practices and so on. The objective of optimized information architecture is to set a properly categorized symmetrical pyramid through which the content is distributed evenly across the website.
That means that every page should be easily accessible through a single URL. WordPress now uses taxonomies and archives. There are WordPress SEO plugins which you can use to define the canonical pages instantly and also those which you do not want to search engines to index.
The designers use meta tags to label the web pages. These tags help search engines to determine what your website is all about. Meta tags are good pointers for the search engines as well as the users alike. It is always ideal to include the keywords correctly in the meta tags, title tags, description tag, and alt tags to ensure the desired SEO value.
Apart from keywords, you should always try to include branding ideally towards the tail end of the title tags. Try to set your title tags in maximum 70 characters. You can also think of going over 70 characters if that is necessary to explain what your site is all about.
The header tags (usually H1, H2 to H6) are not as relevant now. However, these are vital to maintaining the content hierarchy. Header tags will help the users to read and understand your content easily.
Meta descriptions are used by the search engines to craft the result pages logically. It is also a great tool for the site makers to create a good first impression to the search engines. It is ideal to make the meta descriptions the most relevant to your site title and content of the page. The suggested character count for meta description is 154.
There may be many images on your web pages. Crawlers cannot read these images, so for easier understanding, you need to use alt text tags and image file names correctly. Appropriate captions also need to be given to the images.
When it comes to the internet, relationships matter a lot. Links to your website and back decide the worthiness and value of your pages. However, these should be quality links and provide the crawlers enough information about the acceptance and dignity of your content. So, WordPress site owners should ensure that the website is well linked internally and externally.
There are plenty of plugins available to be used in WordPress development to help in linking. Some of the best-rated plug-ins to find the related posts in WordPress SEO are:
There are many general plug-ins available for WordPress SEO. Yoast is one of the most popularly used plugins. The best WordPress SEO plugins can take care of SEO activities like:
Now, with all the basic of WordPress web design covered as done by SEO agency experts, you can also handle web development much effectively. A beautiful design can surely help in creating a welcoming ambiance for the users of your site.
Author Bio: Tim Cook is an SEO expert and WordPress web development consultant, who is working as a freelancer and also writes a lot of blog posts for SEO aspirants
Gone are the days when businessmen and website owners used to foster their business through obsolete marketing tools. In recent times, people have changed their perspective of marketing and are now employing contemporary tools for the same.
The right choice of the tool for marketing your WordPress business is the most crucial step in this direction. The right Plugins, Content Marketing expertise, and Email marketing are some of the greatest tools. Through this blog post, we will help you explore some of the best marketing tools that can help you boost your WordPress business and achieve its goals in real time.
WordPress Marketing Plugins
The WordPress repository is full of awesome plugins that can assist a website owner or an admin to impart great functionalities and creative features to their website. These attractive additions drive in the audience and increase engagement on the website. Here are some of the best plugins to help you with your WordPress marketing tasks.
Just the very way its tagline reads, Jetpack helps you increase your website’s traffic and secures your website. Providing the social media sharing management through your WordPress website’s dashboard, the plugin can be aptly used to share the content that you are about to post on your website. This plugin is a must have for all the website owners who want to publicize their content.
When visitors land on your website through their research for a post, you would want them to navigate through your site for a while, instead of abandoning it in a few seconds. The one of the most effortless ways of doing so is to use a plugin for showcasing related posts just followed by the post that the user was already interested in. Yet Another Related Posts Plugin (YARPP) is a good choice for the same.
Many bloggers and website owners specifically focus on the current set of posts or updates that they want to float around. However, they completely forget that re-circulating the old popular posts can drive in a significant number of visitors for their WordPress blog or website. This plugin works seamlessly to serve the purpose. Its keeps your content alive and includes link backs to your website.
The Google XML Sitemaps plugin helps in creating an XML sitemap of your website and allowing Google, Bing, Yahoo etc. to effectively crawl it and retrieve information. Rated as one of the best WordPress plugins, Google XML sitemaps notifies the search engines about every new post that goes up on your website.
Crafted specifically for marketers, this plugin helps you increase your website subscribers by capturing the right lead. You can create amazing opt-in forms along with floating header and foot-bars, slide-ins, sidebar forms, after post forms, mobile specific forms, inline-forms, welcome forms and much more.
It is the most downloaded plugin for WordPress, it can optimize the search engines like Google and Bing. This tool helps the bloggers and website owners to promote their brand across the globe. With features like advanced canonical URLs, Automatic META tag generation, Google Analytics Support, Duplicate content prevention; this plugin is multi-lingual too.
This plugin also helps in affecting the SEO ranking of your website by scanning the posts, pages, and comments on your website for any broken links. It scans and displays broken links in a different manner so that you can select them and make the necessary changes.
Social media marketing helps in increasing the visibility of your website to numerous users. So, social media selling is generally a larger chunk of marketing.
This social media marketing plugin enhances the social sharing functionality. This premium plugin helps in upgrading the social media presence of the client. It shares the content on over 20+ social media channels within a few minutes.It also shows how many times a page has been shared on social media.
Other key tools
Marketing is a tactile technique like tech blogs Technoven. It incorporates descriptive, appropriate and engaging activitiesthat can aid in focusing on and attracting the targeted audience. Only this way, can quality leads be generated.
Irrespective of the type of industry your website or business belongs to, you can never ignore the importance of great content. In fact, marketing has been dealt differently in the content arena. As a part of content marketing ethics, you should create relevant and creative content for your website or blogs. The content should be error-free, non-plagiarized and readable. To make sure that content is truly apt, you can use tools like the Hemmingway app and Grammarly.
You cannot expect visitors to pour in if your website or blog is slow loading. So, optimize your posts and pages in a manner that optimum speed is delivered. Also, using the best hosting service is a crucial step.
Once you begin to enter the marketing spiral, it is highly recommended to stay regular with your practices. This is so because if you are planning to engage your audience, you must give them sufficient matter to absorb.
Always schedule your posts on a prior basis so that the flow is maintained and no hitches or breaks come through. For instance, before going on a holiday, you should set up a schedule so that interested subscribers are not disappointed. For this purpose, you can use the Editorial Calendar plugin.
WordPress is a great platform for your content and when employed with a certain level of expertise, you can build your business, market its services and create the necessary brand awareness for your website.
With this detailed guide to the best marketing tools for your WordPress site, we hope that you will be able to embark on your marketing journey and bring out the best results.
WordPress is very popular website developing and blog platform with tons of SEO advantages. It is very famous CMS used by thousand of websites from many years. When we developed a website OR launch any website of our personal OR business, SEO is now a day compulsory thing to take in consideration.
SEO is to optimize a website to increasing traffic to a website which ultimately increase your visitors to website. If your website is developed using WordPress platform than SEO of such website is somewhat different from other simple static OR dynamic website. SEO of WordPress site is easy and it is shown by many years that wordpress sites are perform well in SEO, WordPress site is ranking well in search engines for its targeted keywords.
WordPress SEO is drive with the different supported WordPress Plugins. SEO of wordpress sites are done with the help of different SEO plugins. One of the main and popular SEO plugin for WordPress site is Yoast SEO plugin. The beauty of this plugin is – it is with no of charges means free for all and easy to use by thousands of WordPress sites owners.
One can easily integrated yoast seo plugin to its WordPress site. After adding this plugin into the site, you can add all seo stuffs like Title, meta descriptions, meta keywords, Header tags etc. to each and every webpage of the site.
Other wordpress plugins which help for seo is LinkPatrol , Nofollow check box in WordPress which are helpful for SEO. When you want to start SEO of your wordpress site, after adding yoast seo plugin, you should first make keywords research for deciding your targeted keywords. Titles and meta descriptions are written using targeted keywords and with extra care because these things are highly impact on higher or first page rankings of the targeted keywords. Other factors including Header tags, images, alt attributes are also considered as a important in SEO of wordpress site.
WordPress is a CMS and also mainly used as a blog platform so one can easily update contents frequently on wordpress blog. Other SEO tools which can help are:
LinkPatrol is a premium WordPress plugin which allows you to control all the links on your website.
You can monitor all the outgoing links on your site, find out which links are giving away link juice, and more. LinkPatrol is less resource intensive than other free plugins that do the same job. It provides a quicker and efficient way to clean up all your anchor text, spammy links, and link juice problems with a very intuitive and super fast user interface.
SEMRush is a tool that Pros use to gather analytics and insights from their competitor’s to help improve their own SEO. You can learn about organic keywords to rank for, places where you can get backlinks from, insights into your competitor’s advertising strategies, and so much more. SEMrush is a paid subscription and is used by thousands of SEO professionals all over the world. It can provide you an enormous wealth of data.
Thus SEO of WordPress is made easy with the help of different WordPress Plugins.
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If you are looking to create a website for your business or personal content, WordPress can be a great design tool. It’s simple layout and user-friendly interface makes it a great choice for any website builder regardless of experience or skill level.
When you create your website, you will want to gain as many viewers as possible. Most website viewers gain access through search engine results. Your placement in a typical search can be hugely impactful on the traffic that visits your website. This is where the role of Search Engine Optimization (SEO) comes into play. Fortunately, if you are using WordPress as your web design tool, it can help promote your website SEO. WordPress has many options that can help to drive web traffic your way.
This is a popular and effective plugin for SEO on your WordPress website. It is simple to download and provides many benefits. Yoast will offer reminders for you to take steps such as enabling permalinks that will promote your SEO. It also has very advanced functionality that makes it a crucial plugin for anyone running a WordPress website.
RB Internal Link
Another great plugin for WordPress sites, RB internal link serves to promote internal linking. It creates links based on the post name rather than its URL. This makes it an effective tool for internal linking and the promotion of SEO.
This plugin offers the benefit of tracking outbound links. This is an important part of SEO. If you include links on your WordPress website, you can use Simple URLS to track the clicks and views that occur from your visitors.
Images are an important part of SEO and your website in general. As you plan your website and devise SEO approaches, you will want to place your images and manage them carefully. NextGen Gallery offers superior image management. With the use of this plugin, you can control the title and alt tags of your images and promote them through SEO. This will help you make your images work well for viewers and use them to promote your website traffic.
Lightbox plus is another SEO plugin that relates to images. It is used to control the image overlay in your WordPress site. With the help of the Lightbox plus plugin, website viewers can access images, slideshows and videos all through the overlay it provides.
Widget Logic is a great WordPress plugin for controlling widgets. It lets you easily determine which pages a widget will appear on. By using Widget Logic’s conditional tags, you can place your widgets exactly where you want them.
This is another WordPress plugin that can be hugely helpful with your SEO. Gravity forms is a contact plugin that works easily with other applications such as paypal. If you are using your website for any business functions, gravity forms can help you tailor it in a way that will facilitate communications with your website visitors.
When you think about what SEO strategies to use when optimizing your website. You need to think on two levels, the visitors to your website and the search engines, who will decide if your website has value to those visitors. Although Yahoo and Bing should not be dismissed as important search engines for being listed, and gaining traffic. Google has the lions share of users, so for the benefit of this article, I will be using Google as a reference.
1. Choosing niche related keywords and key phrases.
Before you start building a website, the first stage is to find the keywords and key phrases directly related to your niche market. They should have a good level of search volume, 500 monthly searches or more is a good basic guide. These days, there really isn’t a definitive number, because there are billions search terms, and ten of millions of website. The higher the monthly search volume and the lower the competition (other websites trying to rank for the same term), is also be a good place to start.
Keyword research is a lengthy tasks, but it’s better to do your research first. The worst position you can be in is to randomly choose a keyword, build a web page around it. Only to realize later that no one is searching that term. Worst yet, you have no hope of ranking for it. There are paid and free keyword research tools around that can speed up the process and save time. Each different tool will give you slightly different results, which may seem confusing. It actually depends on the actual data it produces.
Using more than one tool, and crosschecking those results, should give you enough information that tell you how many people are interested in what you’re selling. There is also Google’s keyword planner tool, which is free, and will give you the most accurate monthly search term figures. Although it does not give out competition data.
2. This SEO strategy is one of the most important to master. When you build content for each of your web pages. Put your main keyword in the title and in the body of your text. Then, use one or two related keywords throughout the page. Make sure it reads naturally, is interesting and makes sense to the reader. It should also have at least one image or short video. You should be creating content that appeals to people first, and will keep them engaged with your page. At the same time, satisfying Google’s content creation criteria.
3. Make sure all the content on your website is original, and there are is NO duplication of content that already exist online. I can’t stress how important this aspect of SEO is for website owners. If Google deems any content on your website is copied from another source, you could be heavily penalized. They will mark your site as a “copy website with little vlaue”, then drop you out of their listings, drop your rankings.
If you find any copy content on your website, remove it instantly. Checking all your content is a very easy process to complete. There are a number of good free content checkers available online. Usually they do have a restricted number of times you can use them in a day, and may only show a limited number of results, but they do show enough results. Enough to tell you if there are copies out there. Leaving this process to chance is not worth the risk. No matter how well you optimize your site to gain recognition with the search engines. It would all be in vain if Google slaps a penalty on your website!
4. On page SEO.
On page SEO is making sure the content you have on each page of your site is as optimized as possible. This includes adding meta tags, alt tags (naming your image). H-1 tags, H-2 tags, keywords relating to the content of the page. Most importantly the title tag and description tag. If you were to miss one or two on page SEO factors out. Don’t make it the title tag or the description tag. Those tags are read first information the search engine’s algorithms will see. It tells them what the rest of your web page is all about.
5. Off page SEO.
Off page SEO includes brand awareness, back-links, social media, video sharing sites (YouTube) and more. I would say the BIG FOUR are Facebook, Twitter, LinkedIn & Google +. There are many others, but if you use these four, they will help your website get more attention across the Internet. Followers, fans, connections and popular circles. YouTube is the largest video sharing site, and is very popular. You can gain good brand awareness, a quick video vote channel subscribers and more. If you are managing your social media accounts, try to interact with them, at the very least on a weekly basis.
6. Visitor Engagement.
Engaging with visitors to your website is also a priority on Google’s optimization radar. It is also a major indicator that all search engines use to determine value, listings and ranking of a website. If the information on your page is interesting and engaging, to keep a visitor on it longer. The search engines will see that as a page with a level of value to visitors who land on it.
Use video and images to make your website more interesting to visitors. When uploading a video, try to make it short and concise. For images, make sure they are not too large. You can use free image optimizer online to reduce them. Too many large images can affect a website’s speed load times, and Google sees fast loading websites as a priority these days.
7. Monitoring Your Website Performance.
Google Analytic has an “Audience Overview” area. It will show your “Bounce rate,” Avg. Session Duration (how long a visitor stays on your site), Pages/Session (the number of pages a visitor click on). Along with more analytical data that will help you address areas of your site that need attention, to improve visitor engagement. Google analytics is a very useful free tool all website owners should use. If you don’t already have an account, open one soon. Generate the code script an place that HTML script in the text area, of every web page of your site.
The code will the collect sort, and analyze date to give you a complete overview of your site’s performance online.
If your site is a WordPress site, you can install the Google analytic plugin. You will then have it showing in your WordPress dashboard, and you can see at a glance how many people visits your site and more.
This list of SEO Strategies is really quite simply to follow. Although some may be time consuming, it will be time worth spent. Up date your website at least six times a year with new content, making sure whatever content you add, is fully optimized.
April Joyce is a SEO Expert in London having freelanced for several years. she now provides SEO services and professional consultation to small and medium size businesses.