Marketing Tools to Boost your WordPress Business
Posted on May 20 2017 by in Blog
Gone are the days when businessmen and website owners used to foster their business through obsolete marketing tools. In recent times, people have changed their perspective of marketing and are now employing contemporary tools for the same.
The right choice of the tool for marketing your WordPress business is the most crucial step in this direction. The right Plugins, Content Marketing expertise, and Email marketing are some of the greatest tools. Through this blog post, we will help you explore some of the best marketing tools that can help you boost your WordPress business and achieve its goals in real time.
WordPress Marketing Plugins
The WordPress repository is full of awesome plugins that can assist a website owner or an admin to impart great functionalities and creative features to their website. These attractive additions drive in the audience and increase engagement on the website. Here are some of the best plugins to help you with your WordPress marketing tasks.
Just the very way its tagline reads, Jetpack helps you increase your website’s traffic and secures your website. Providing the social media sharing management through your WordPress website’s dashboard, the plugin can be aptly used to share the content that you are about to post on your website. This plugin is a must have for all the website owners who want to publicize their content.
- Related post plugin
When visitors land on your website through their research for a post, you would want them to navigate through your site for a while, instead of abandoning it in a few seconds. The one of the most effortless ways of doing so is to use a plugin for showcasing related posts just followed by the post that the user was already interested in. Yet Another Related Posts Plugin (YARPP) is a good choice for the same.
Many bloggers and website owners specifically focus on the current set of posts or updates that they want to float around. However, they completely forget that re-circulating the old popular posts can drive in a significant number of visitors for their WordPress blog or website. This plugin works seamlessly to serve the purpose. Its keeps your content alive and includes link backs to your website.
The Google XML Sitemaps plugin helps in creating an XML sitemap of your website and allowing Google, Bing, Yahoo etc. to effectively crawl it and retrieve information. Rated as one of the best WordPress plugins, Google XML sitemaps notifies the search engines about every new post that goes up on your website.
Crafted specifically for marketers, this plugin helps you increase your website subscribers by capturing the right lead. You can create amazing opt-in forms along with floating header and foot-bars, slide-ins, sidebar forms, after post forms, mobile specific forms, inline-forms, welcome forms and much more.
It is the most downloaded plugin for WordPress, it can optimize the search engines like Google and Bing. This tool helps the bloggers and website owners to promote their brand across the globe. With features like advanced canonical URLs, Automatic META tag generation, Google Analytics Support, Duplicate content prevention; this plugin is multi-lingual too.
This plugin also helps in affecting the SEO ranking of your website by scanning the posts, pages, and comments on your website for any broken links. It scans and displays broken links in a different manner so that you can select them and make the necessary changes.
Social media marketing helps in increasing the visibility of your website to numerous users. So, social media selling is generally a larger chunk of marketing.
This social media marketing plugin enhances the social sharing functionality. This premium plugin helps in upgrading the social media presence of the client. It shares the content on over 20+ social media channels within a few minutes.It also shows how many times a page has been shared on social media.
Other key tools
Marketing is a tactile technique like tech blogs Technoven. It incorporates descriptive, appropriate and engaging activitiesthat can aid in focusing on and attracting the targeted audience. Only this way, can quality leads be generated.
- Creating awesome content that engages the audience:
Irrespective of the type of industry your website or business belongs to, you can never ignore the importance of great content. In fact, marketing has been dealt differently in the content arena. As a part of content marketing ethics, you should create relevant and creative content for your website or blogs. The content should be error-free, non-plagiarized and readable. To make sure that content is truly apt, you can use tools like the Hemmingway app and Grammarly.
- A speedy website
You cannot expect visitors to pour in if your website or blog is slow loading. So, optimize your posts and pages in a manner that optimum speed is delivered. Also, using the best hosting service is a crucial step.
- Making sure that updates are scheduled regularly:
Once you begin to enter the marketing spiral, it is highly recommended to stay regular with your practices. This is so because if you are planning to engage your audience, you must give them sufficient matter to absorb.
Always schedule your posts on a prior basis so that the flow is maintained and no hitches or breaks come through. For instance, before going on a holiday, you should set up a schedule so that interested subscribers are not disappointed. For this purpose, you can use the Editorial Calendar plugin.
Bonus Tips:
- If you are setting up a new blog or a website from the scratch, you must make sure that your website design follows the latest design trends and looks attractive yet classy.
- You can collaborate with your industry relevant Influencers and bloggers to populate and market your website content products and services. They have a substantial following and their audience will trust your business through their words.
- Pay most of the attention to Email marketing because if your website does not have subscribers, your marketing plan will eventually die.
- Keep a track of your marketing efforts so that you can be sure that the tools are indeed working. Use tools like Google Analytics to track the user engagement on your website.
Wrapping Up:
WordPress is a great platform for your content and when employed with a certain level of expertise, you can build your business, market its services and create the necessary brand awareness for your website.
With this detailed guide to the best marketing tools for your WordPress site, we hope that you will be able to embark on your marketing journey and bring out the best results.
Author Bio:
Catherrine Garcia is a freelance blogger and web developer. She is currently working as a freelance writer at MarkUp Trend and managing content. You can follow her on Twitter.