Every now and then the technologists invented new technologies to better the modern lifestyle of the people. However, there are lots of technologies that are found till today and may be invented in future as well. Besides that, those people who want to share their technology related news and business with the audiences should stay in touch with the audiences too. Therefore, every one of you can take the help of the social media platforms and through those mediums can share the business and news as well.

At present, people do not just promote their businesses on a single platform; instead they are using multiple platforms as well. By using multiple platforms anyone can grow the business quickly and can bring long term success as well. Thus, choosing the right digital platforms for the business marketing and promotion is a very integral part of business.

Though the Instagram application is one of the best considered platforms where people can both market and promote any of the businesses. Even if you have a business related to technology then you can seek the aid of this digital platform as well. However, there is a GetInsta app which will provide you likes and followers for your business to increase as well. Do not forget to check out other interesting features of this app as well.

One can bring free Instagram likes through this amazing app too and explore the app as well. There are more exciting things to get in this app as well. Besides that, for the best marketing and promotion, one needs to go with few strategic plans and execute them as well. Here in this article we will talk about those steps shortly with you all.

Few Strategies To Follow On Instagram

Therefore, here we are going to offer you all everyone some of the best strategies for growing your technology business on Instagram. Let us know all the strategies in this text elaborately.

1. Create Business Account

If you want to promote your technology business on any of the social media platforms then at first you will have to create an account on that particular platform. Later, you will have to provide all the information in the profile about the business and location of your business too so that audiences can join with the business easily. Thus, if you want to take the help of the Instagram platform then, must create a business account on this app.

2. Use Unique Hashtags

After that, whenever you want to share a post about business use the right and correct hashtags within the posts. Through the hashtags lots of people will come to you and buy or take services from your business too. However, Instagram Fonts aid in growing the business fast on this particular platform as well.

3. Apply Business Account Features

After creating the business account for your technology business, do not forget to use the business account features while promoting and marketing your business among the audiences. These features will offer you lots of advantages to your business.

4. Use Tag Locations

On the other hand, you can give tag locations in your every post on Instagram as well. By doing these you will get all your local area customers for your business to increase as well.

5. Share Pictures And Video Clips

Moreover, the more you will be able to provide your audience with quality pictures and video contents through the help of Instagram the more you will get customers for your business too.


Thus, these are some of the strategies that you will have to keep in your mind and will have to apply each one of the strategies from time to time. 

Choosing the right productivity tool. | Photo Credit: Unsplash

In building your startups, there are many tools that you need to ensure the successful running of your startup. These methods go a long way to maintain your startup’s efficiency and growth.

To understand this concept, we first need to understand productivity tools.

What are Productivity Tools?

They are simply the tools that help your workforce and management group perform better as a team by tackling daily problems and meeting every goal set.

Your startup may employ numerous methods to foster productivity and growth daily. Thus, in turn, enabling you to operate and manage the startup better.

However, many tools exist, making it hard to find what works precisely for your startup. Some productivity tools are more effective than others, and as such, finding one with the right fit for your business is vital.

Being an entrepreneur usually means having a lot to do with less time on your hands, and this is where productivity tools play a massive role for startups. Productivity Tools are designed to help businesses and organizations manage numerous tasks, daily duties, and functions.

Here, we will examine some productivity tools like project management, resource planning, web analysis, and accounting and profit analysis, coupled with their examples of how they can benefit a startup.

1. Project Management

As you know, project management is very vital for startups. It was once a more cumbersome affair using papers or whiteboards. But in this modern age, there is an extensive range of project management tools. These tools help you manage your duties and operations irrespective of how large your team is or how complicated each task or function is.

Using the right project management software will help you locate details and make complex tasks more automated and straightforward. These tasks that typically seem time-consuming and stressful become easy and quick to carry out.

Examples of project management tools include:


A good project management tracking software is Jira. It is a software that carefully plans and measures startup operations and tasks. It charges $7.00 per month for 11 to 100 users and has available custom pricing for enterprises.


Another good example of a project management tool is Pipefy. It is used chiefly for remote organization teams because you can use different processes without user error or malfunction. It charges about $9 per user per month.


Asana is a project management software that is known for ease of use and simplicity. It is one of the best ways to keep track of different tasks and operations and assign things to your team members.

You could quickly start a new project and write down instructions for any team member, then return after some time to access the progress of the work being done. The pricing range for Asana includes paid plans from about $9.25 per user per month.

2. Resource Planning

In startups planning and running, allocation of resources is very important. ERPS or Enterprise Resource Planning Software is used to monitor operations and automate various actions to improve general startup efficiency.

Larger organizations use this software more because managing resource planning is quite challenging and is handled by a large team with a lot more experience.

They are various enterprise resource planning software with different uses, but each aims to improve data distribution and make resource planning easier. ERPs are commonly used for security patch updates, managing payroll, and keeping a record of inventory. Examples of resource planning tools include:

Team deck

This resource planning software is used for time scheduling, leave management, keeping track of payrolls, and creating budget reports. Team deck makes it easy to manage a plan for your team’s work while carrying out automated data reports that are provided daily. For groups of two users, Team Deck is free. But for more users, it costs $3.99 per user every month.


Float is another excellent example of resource planning software. It enables you to create and manage team schedules and also assign various tasks. You can easily search for employees by their tags, live notifications, and email reports to keep every member of your team informed. Float is free for 30 days on initial use and costs $5 per user per month afterward.

3. Web Analysis

It is vital to know your websites’ traffic data in startups as this enables you to access and study your customer and market base. Web Analysis holds tons of information that are integral to providing insight into the success of your product-market fit. Examples of good web analysis tools include:

Google Analytics

Google Analytics is very popular. Unlike most analytical tools, the more you understand it, the more it efficiently works for you.


This tool is excellent in determining where your web data traffic comes from with good timing and presentation.

4. Accounting and Profit Analysis

People carrying out financial analysis with productivity tools. | Photo Credit: Unsplash

Using the right accounting and profit analysis software can be the difference between an efficient startup and a struggling one. Typically, accounting is termed a tedious exercise, but you can easily make accounting a fun endeavor with the right account and profit analysis tools.

Some examples of accounting productivity tools include:


Quickbooks enables you to save good time on accounting duties by easily keeping accounts of receipts and automatically generating reports. It has a 30 day free trial period, after which you pay about $20 per month.


Xero accounting tool is cloud-based and easily accessible online. Numerous automated processes are carried simultaneously out to make you quickly work through the rigors of accounting. It has multi-user access and provides you financial overviews in real-time.


Having productivity tools for your startup influences the effectiveness and growth of your business. The enormous world of productivity tools and software is a fun place to be in.

Asides from the suggestions above, there is a broader range of productivity tools at your disposal to solve almost any issue you could think of in your startup. Productivity tools enable you to look at your daily routines and identify areas of improvement. And with very little research, you can benefit from a lot of tools out there


About AbstractOps

If you’re an early stage CEO, AbstractOps handles and automates your HR, finance, and legal ops — so that you don’t have to. We help you Be Scrappy, Not Sloppy.

We understand that ops can be painful. If you have any questions or need assistance with your ops, drop us a note at hello@abstractops.com. We’ll do our best to help.


Thedigitalprojectmanager:10 Best Project Management Software For Startups [2021] Medium: The best financial analysis and reporting software for small business ProofHub: 54 Best Project Management Tools & Software for 2021 Weblogic: Why should you use productivity tools?

With a plethora of WordPress plugin choices, it can get extremely overwhelming to select the appropriate WordPress plugins for your website.

Different plugins offer distinct functionalities, which are equally pivotal in the success of a business. Some of the most common yet crucial plugins belong to SEO, backups, social media, speed, and more.

Top 5 WordPress Plugins


MonsterInsights is a Google Analytics plugin that enables you to link your website with Google Analytics, which helps you see precisely how people discover and navigate your website.

This plugin shows you all the relevant stats inside your WordPress dashboard. It then lets you optimize your website correspondingly to boost your traffic, revenue, and subscribers. 

MonsterInsights comes with a free version, but you can only harness its true potential when you upgrade to premium. 

Constant Contact

Email is one of the most impactful and reliable marketing tools if you run a business. It helps you to stay connected with your customers even after they exit from your website. Therefore, every business owner must have an email list generated right away.

This is where Constant Contact enters the picture. It is a prominent email marketing service provider globally. This plugin helps you build an email list and drop eye-catching email newsletters to your subscribers.

The initial setup is swift and straightforward for non-tech users. This plugin works exceptionally well with famous lead generation plugins for WordPressthat include OptinMonster and WPForms.


SeedProd is one of the finest drag-and-drop page builders available for WordPress. This platform enables streamlined customization of your website design and the development of custom page layouts that do not require any code.

It provides business owners with the ability to create custom landing pages in a couple of minutes without hiring a developer.

There are hundreds of attractively designed templates to choose from; however, you can also create an entirely custom layout with their easy-to-use drag & drop WordPress page builder.


OptinMonster is a preferred conversion rate optimization tool in the market. This plugin converts abandoning website visitors into potential email subscribers and even customers.

You can choose from tons of high-converting templates to develop popups, announcement bars, slide-ins, gamified spin a wheel, as well as full-screen welcome mats to grab the visitor’s attention.

Every opt-in form or campaign template is easily customizable using their drag & drop builder. OptinMonster’s dynamic display targeting features let you personalize the campaigns for every user that displays the right message at the right time.

WP Rocket

WP Rocket is a WordPress caching plugin that lets you instantly boost your website speed and performance without implementing any technical skills.

It automatically switches on recommended WordPress caching settings such as page cache, gzip compression, and cache pre-loading.

You also have the ability to turn on optional features such as CDN support, lazy loading images, minification, DNS pre-fetching, and more to enhance page load times.

WP Rocket does not wait for a person to request a page to save it in the cache. This tool automatically raises your website cache, which brings about an instant boost in speed and performance.


Establishing an online presence has become tedious due to the overwhelming competition in the market. As a business owner, you must stay standards above the rest and adopt digitization to gain competitive leverage.

If managing your online website and harnessing the potential of social media marketing is becoming tedious you can reach out to platforms like digitalstream.

If you run a website, it is imperative to have decent WordPress plugins installed in your website for better optimization and significantly increase your odds of capturing a visitor’s attention.

MailChimp and Active Campaigns are both well known CRM and marketing automation systems that can make your life easier as you try to run a business and turn in a sizable amount of profits. In the EngageBay Vs MailChimp Vs Active Campaign debate, we often tend to forget that both these platforms have evolved to fit the needs of a growing business community that wants to tap into two very vital things in the digital scheme of things:

  • All the Opportunities presented thanks to the IoT or Internet of Things
  • The Challenge of finding the right bottom line for one’s unique business in the big data around us today. 

With these two things, it is clear that there is a CRM and marketing automation system for each and every unique business based on size, niche and basic audience out there. You can be sure that you can find the right alternative for your business even if you look beyond the EngageBay Vs ActiveCampaign Vs MailChimp debate and decide to base your decision on the merits of individual platforms – based solely on your individual needs. 

Yet, what are these needs and how do you recognize them before you go ahead and decide to jump on the marketing automation bandwagon? There are a number of things that your marketing automation and CRM platform would have to necessarily deliver in order for your business to be the success that you have envisioned it to be. This would also entail a comparison between EngageBay Vs MailChimp Vs ActiveCampaign. But let us start by understanding what your business would require from such a platform in the first place, before you place your bets on either platform for the future of your business:

  • Information Handling and Management: This is a big one that any and every business would necessarily require. When you are trying to do business online, you are faced with mounds of big data. How do you find the relevant nuggets of information that you need and how can you be sure that you will remember to pull up this information when you most need it in the course of making conversions in the sales pipeline? The answer is – you cannot do this manually. Hence, you would require marketing automation since this kind of a system is best known for matching the right information with the right functions by storing it in the right place. 

  • Using Analytics and Insights: What happens when a horse keeps marching on with the blinders on and absolutely no idea of what is going on in the world on the left and the right or even what all it has left behind? Well, that is an aimless horse. Now bring in this analogy for your business. When you conduct business online or offline but you keep your blinders on, you are basically letting go of a precious opportunity. Let go of the blinders and bring in those valuable insights and analytics so that you can be sure of your direction and take corrective measures when your performance dips. This can easily be done by your marketing automation software or platform whether it is EngageBay Vs ActiveCampaign Vs MailChimp. 

  • Tackling the Mundane: What makes a team or a business owner a completely unmotivated one? When the team or the business owner has to conduct mundane tasks day after day which would leave him or her with lack of time to engage in one’s core skills, this would be an absolute waste of time. In the EngageBay Vs MailChimp Vs ActiveCampaigndebate, one thing is very clear – marketing automation is the need of the hour when it comes to emails and a host of other predictive content requirements and queuing up of social media posts along with scheduling and other such features. This would take the mind off the mundane and help the business teams focus on their core tasks so that conversions can become an efficient reality indeed!

While these are just a few things, there are numerous other benefits one can find and numerous other features to look for when you are pitting EngageBay Vs MailChimp Vs ActiveCampaign. Let us now cast a glance on both the platforms individually:

1.EngageBay for Marketing Automation

This platform gives you many features that can single handedly take your enterprise forward. When it comes to the above mentioned features along with security and templates that you can easily use for your banding and for automation as well, you will find that EngageBay is quite a winning option indeed. It also offers testing for the email marketing feature so that you can see whether or not your emails are landing up in the inbox and what you can do in order to ensure that they get there. 

2. ActiveCampaign for Marketing Automation

With the features on this platform, you would also be able to give limited access to various team members so that your business information is not compromised at any time and there is widespread accountability and responsibility within the various teams that work in tandem to bring about harmonious and efficient conversions. 

3. MailChimp for Marketing Automation

Now, as we all know, MailChimp has been one of the oldest platforms that emerged shortly after HubSpot began to evolve and do well in the CRM and marketing automation world. With a super affordable price point of $10 to $25 with the basic plan coming at no cost at all, one can be sure that it is a great benefit over the slightly expensive plans at Active Campaign that begin at $17 and finish at $229. 

In the EngageBay Vs ActiveCampaign Vs MailChimpdebate, one can find that EngageBay offers many templates that also have a simplistic drag and drop function that would allow you to customize an email as per your branding and to suit the look and feel that your customers have grown accustomed to.  Further, with this platform, you get to tap into a cloud based location that offers great security and plenty of storage.