WordPress has been evolving continually since 2003 and is one of the most successful open-source projects ever.

Built using PHP and MySQL and available under GNU Public License, it is used by 38% of the internet.

But is a website built using WordPress secure? Well, the raw data would say otherwise. Every year hundreds of thousands of WordPress sites get hacked, but it is a small percentage compared to the billion that exist.

Sources – thetimes.co.uk

Since there are no other comparable platforms (the runner up Wix doesn’t have 1% of the customer base that WordPress enjoys), it is hard to say if WordPress is insecure or its sheer size makes WordPress hack numbers gargantuan.

The same applies to Windows vs. macOS or Android vs. AppleOS. The sheer size of Windows and Android makes them take a significant hit from malware.

Basically, once hackers find a security flaw in a WordPress version, it can be used to attack hundreds of sites.

Although WordPress tests each release, there are serious problems once in a while. Version  4.7 allowed the deletion of arbitrary files without verifying the user (CVE-2018-20714). All versions of 4.7 till 4.7.10 had this problem, and the only fix is to upgrade.

A hacker could, in theory, delete –

  • .htaccess – deactivate security for critical folders
  • index.php – the structure of the site
  • wp-config.php – core WordPress file that contains the name, localhost, database name, and other crucial site information details.

How To Secure WordPress Site From Hacking – The Best Tips

When a WordPress site is hacked, there is not only the problem of the site being taken down but worry if customer data has been stolen. Personally identifiable information such as name, address, gender, date of birth, email address, and even payment details might be residing on your site.

Any compromise of such information would see your goodwill plummet.

There is no need to worry. We have curated the best tips to keep your WordPress site secure and hacking free zone. Just follow a few simple (and some not so simple) recommendations, and you do not need to fear any intrusion.

  1. Update Software

Source: hostinger.com

At the end of the day, WordPress is software. It does complex tasks, but it resides on a server (private or rented), and just like an antivirus or media player, it needs an update from time to time.

Take care to install the new versions promptly and view the ChangeLog. This list specifies what the problems with the last version were and if it has been rectified.

Also, check the official WordPress forum at regular intervals about any warning. Another excellent resource is /r/ WordPress, the official WordPress Reddit page.

We would not suggest Quora because it is filled with out of date questions. But there is no harm in reading it once in a while too.

It is important to remember to backup your website as XML and SQL before you do any version updates.

  • Update Plugins

Source: wordpress.org

You must have several plugins slaving away – at least one for templates and editor, one for mail, and one for spam. If you own an e-commerce site, there must be many more, including a checkout page, invoice manager, product page manager, SEO, and so on.

Not only do vulnerabilities lie in the WordPress platform itself but also these plugins.

That is why, while choosing plugins, it is essential to read reviews about them, Google extensively about any known security flaws, and install after understanding all relevant issues to prevent WordPress hacking.

If you are not conversant with coding and other web development software, it is best to engage a web developer.

Use extensions that have outstanding reviews and always pay added attention to negative feedback than positive ones.

  • Change Login URL

Source: elegantthemes.com

Inspecting the page source would tell a hacker if you are using WordPress. Most website owners do not care to change their default URL for administration. It remains /wp-login.php or wp-admin/

This makes life especially easy for the hacker. All they have to do is find a way in by guessing or brute force attack on your password. Newer computers have made these attacks quite easy.

Therefore it is essential to add another layer of obstacles in front of the hacker. Change the page to www.mysite/my-personal-login or something similar.

If the hacker cannot find your login page, they would have difficulty messing with the site. The easiest way is through a plugin such as Change wp-admin login.

Of course, bookmark the new URL, or you won’t be able to log into your own site!

  • Password Security

Source: ithemes.com

This brings us to the importance of passwords. Most choose a weak password, such as koolgal#123. That is simple to remember but also easy to crack. Any word that can be found in the dictionary must be avoided.

An excellent example of a secure but easy to remember password would be k00l9al#1#2#3. Note that it still remains in essence koolgal with “o” swapped out for “0” and a special character between 123.

According to password strength checkers, the simple changes make the new password 3,000 times more difficult to crack even with the best WordPress hacking tools.

Of course, using a password such as [4(5&ar^n3)w] would be even more efficient, but then you need a password manager and have to worry about how secure that app is!

An important tip. Never store your password in an unprotected file on your desktop or laptop. At the very least, take a printout and keep it in your safe or better yet, remember it. Before you ask how to protect my WordPress site from hacking, take basic steps.

  • Use Secure Socket Layer Encryption

Any browser exchanges information with the server using HTTP or HyperText Transfer Protocol.

It has been in use for several decades and is the standard adopted globally. That also means that anyone snooping on your site (say, someone who can intercept the data on your wifi) can read the packets and find the password and other crucial information (you must remember that hackers are a patient and determined lot).

SSL encrypts the data at one end and decrypts it at the other. So essentially, what the hacker scans is a scrambled mix of binary code.

Not that SSL only makes your site more secure for you but your customers. In fact, in recent months, the Chrome browser puts out a warning for anyone about to proceed to a plain vanilla HTTP site.

If you have a monetized site and the warning prevents a few dozen users a day, what chance do you have of succeeding?

On the other hand, it costs very little to purchase an SSL certificate. Look upon it as an investment.

Remember, the SSL must not only apply to specific parts of the site but all of it. Some WordPress site owners are content to run a few pages (order page, etc.) on SSL but leave the rest of the site unprotected.

In that case, when a user is trying to visit www.yoursite.com/blog/why -use-a-wysiwyg-web-builder from Google, he would face a warning, and that shrinks your sales funnel manifold times.

  • Two Factor Authentication

Source: themes.artbees.net

Alongside login id and password, send a One Time Password via SMS. This is very secure but might be slightly problematic for smaller sites to implement.

Another idea would be to use a Captcha that makes it impossible to use brute power cracks.

Even a simpler version of math Captcha such as 2 + 7 = … adds to security.

Of course, the login requires more effort from the customer, but it also makes intrusion nearly impossible for hackers.

Hackers are human too. They would stay away from a site that seems very secure because they would have to use more CPU power to get around each time they encounter an obstacle.

Also, reduce the number of login attempts to no more than five. Default WordPress settings allow unlimited login attempts.

If you reduce these, access from a particular IP would be cut off after a certain number of attempts. Even if the hacker uses a VPN, they would have to reset the fake IP address to access your site again and again.

  • Use a Firewall

Source: navthemes.com

The internet operates using thousands of ports. These ports are channels that interface between your network and the broader internet.

Like the Coast Guard that watches over traffic that enters from the oceans to territorial waters, a firewall inspects the data flow to and from the website.

Taking the example in #6 above, if someone makes repeated attempts to log in, the firewall would recognize it as unusual activity.

That is not all. A website application firewall or WAF protects against problems such as XSS and SQL injection.

WAF may be hardware or software based. Your home router has a hardware firewall, and Windows laptop has a software firewall.

WordPress allows you to use several firewall plugins that are software based. The best examples include Sucuri and Cloudflare.

  • Using Common Sense

No matter how secure your system, the last mile is always human.

Look at it this way – you have created the safest WordPress site and type in the password for the admin page with complete peace of mind.

But…

the CCTV in your office has been hacked and lets the hacker clearly view what you are typing! Instead of googling “how to recover a WordPress site from a hacking” update your brain’s firewall! Harsh but true.

Another is phishing. You click a link sent via email that brings a Trojan malware into your system. It sits quietly, logging your keystrokes and sending a daily report back to the hackers.

There are many other obvious ways. Keeping your laptop Bluetooth accessible, sharing your wifi password indiscriminately, sharing your router set-up password, and more.

Unless you take care of your security, no one can provide you an entirely secure network. It is not possible.

End of the day…

It is easy to protect WordPress site from hacking. What is needed is effective use of technology coupled with careful habits.

If you are going to run a website as a passive or active income stream, you should take an introductory computer security course. Coursera and EdX provide short courses that would give you valuable insight.

It not only helps protect your WordPress website but also makes your home and loved ones safer.

Also, remember that it is not only the security that you build into your website that matters but also the server where it all resides. That is why it is crucial to rent space from a reputed hosting organization. Most good hosts provide you their own checklist about site security.

Does all of it drive up the cost? Yes. But that is the price you pay for a safe and secure online website.

WP-Helpdesk

WP-Helpdesk is a Premium WordPress theme integrated with Knowledge Base, Forum, Support Ticket, and more options providing  your clients with a 24/7 community based support area.

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Wp-Soloone

Specialised WordPress theme for One Page website and blog. Loaded with fixed header Mobile layout and app features. WP-SoloOne is simple and widely used for Mobile App introduction website.

Tags : #wpsoloone #wpsoloonethemes #wpsolooneplugins #wordpressthemes #freewordpressthemes #premiumwordpressthemes #wordpresssupport #premiumwordpresssupport

WP-Premium

Classic Premium WordPress theme built on the powerful, sober responsive layout and loaded with extreme features dedicated to blogs and posts.

Tags : #wppremium #wppremiumthemes #wppremiumplugins #wordpressthemes #freewordpressthemes #wordpresssupport #premiumwordpresssupport

Using a WordPress resume can be extremely helpful in creating a concrete impression on the recruiter. Also, it will help you bolster practices to improve your digital presence. 

In this article, we will cover 5 WordPress resume themes that can help you land your dream job. However, before we get into the themes, we need to address what to look for in a WordPress resume theme. It should allow you to add all the important resume sections such as contact, summary, professional experience, education, skills, etc.

Let’s begin.

Astra 

Astra is a great WordPress theme that will help you build your online presence. It contains a professional design with easy layout choices. What makes Astra ideal is that it works with nearly all the page builder plugins. 

It has modern typography which makes it look beautiful and has a mobile-friendly layout. You can readily use this theme to utilize its easy to use and already configured layouts with one-click. 

This theme is ideal for all industry professionals such as fintech professionals, writers, marketers, graphic designers, engineers, etc. You can use the free version of Astra to create a starter resume website. But if you wish to access all of their templates, you will have to pay up to USD 47 per year.

Author Pro

Created by the company StudioPress, Author Pro is one of the most popular themes for bloggers and writers. However, it is also ideal for influencers as it showcases a gorgeous design. But it also has a professional design with an ample layout to include all the pointers to build a curriculum vitae. 

You can use a variety of theme options that can help you quickly set up your resume website so that you can customize the themes as per your interests.

OceanWP

OceanWP is great for a resume as it requires little to no web development skills. It has flexible options to choose from which makes it great for beginners/novices that do not possess any expertise in coding. 

Also, it is important to note that OceanWP is a free multi-purpose theme that allows you to customize the layouts in no time. It is also compatible with creating resumes of other languages with a translation ready page.

It has a variety of features but is still very easy to use. Within a click, you can review the demos and the layouts that can incorporate your resume/portfolio with ease. 

Resumee

Resumee is a free WordPress theme with a minimalist design that simply lays out a resume page. It is very easy to use as it does not require any coding skills. This theme is also SEO and mobile-friendly. 

Developed by vCard, you can edit the theme to build your resume without editing the code. You can also use it as an Annexure for your professional projects.   

Divi

A multi-purpose theme, Divi can be used for anything but it makes a great essential for resume building as it has a bunch of ready-made templates that are very easy to use. 

It has an incredible “drag & drop” feature that can be used to drag and drop resume contents to any layout you choose. Also, Divi has custom design features that can help you add media such as additional projects, pictures, and so much more. 

Conclusion

These five WordPress themes offer a variety of features that can be extremely helpful for industry professionals. All you need to do is understand what kind of template will work for your profile. For instance, for an author “Author Pro” is the ideal choice. So, choose one as per your niche and bolster your chances of getting hired. 

Check out the WordPress themes which you can accept to have life long support. When we publish any of the theme, we have our dedicated wordpress support theme offers regular update to make sure each theme is secured with php updates as well as security updates from the various vendors. Each theme is highly tested across multiple hosting providers and developers. You can always count on SoloStresm WordPress Themes to give you a life long experience with your WordPress Websites.

WP-Maxwell

Integrate your individual or Company’s service portfolio with a Multi-Colored premium WordPress theme. The WP-Maxwell is one of the choice who needs a filterable portfolio.

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WP-Flat

A WordPress premium theme with elegant design and vibrant colors integrated with nice big thumbnails for posts and categories, ideal for a gallery and individual posts with modern full page slider with gallery content.

Tag : #wpflatthemes #wpflatadmintheme #wpflatsomethemes #wpflatvisualchat #wpflattourbuilder

WP-Portfolio

Premium WordPress Theme Portfolio brings you a high quality theme that allows easy display of your online work via a unique portfolio setting and style. This theme is perfect for photographers, art galleries, artists, movie directors, and other creative industry professionals to easily and beautifully display your work.

Tag : #wordpressbestportfoliothemes #wordpressportfolioplugin #wordpresssupport #premiumwordpresssupport #freepremiumwordpressthemes

WP-Business

Take your business to the next level with this amazing, multipurpose theme. Create beautiful business website with Parallax effects to get the attention you deserve!

Tag : #wordpressbusinessthemes #wpbusinessplugin #wpbusinessdirectorythemes #wpbusinessecommerce #wordpresssupport #wordpressthemes #premiumwordpressthemes

WP-Responsive

If you’re looking for a sleek, sexy and modern WordPress theme for your growing business, WP-Responsive is for you. As its name suggests, WP-Responsive automatically adjusts to your visitor’s screen size. So, your site will look great on all sorts of devices – from laptops and desktop computers to tablet computers (e.g. iPads) and smartphones (e.g. iPhones).

Tag : #wpresponsivefreethemes #wpresponsiveplugin #wpresponsive #wpresponsiveecommercethemes #wordpressthemes #wordpresssupport #freepremiumwordpresssupport #freewordpressthemes

WP-Woocommerce

WP-Woocommerce theme is designed to create a superb Woocommerce integrated website . Theme comes with easy customization and drag & drop function is included allowing you to easily change the theme design and layout.

Tag : #wpwoocommerceplugin #wpwoocommercetheme #wpwoocommercehosting #businesspremiumthemes #premiumwordpressthemes #wordpressthemes

WP-Horizon

WP-Horizon is an incredibly responsive blog theme coded & designed with purpose. This theme is perfect for anyone creating a blog, news site, or info website. It has 6 blog display types, primary color options to match your logo & website theme as well as easy readability for your users and a quick responsive framework. This theme really is multi-purpose and will make anyone who uses it a beautiful website.

Tag : #wphorizononline #wphorizontheme #wphorizon2020 #wphorizonbusinessthemes #premiumwordpressthemes #wordpressthemes #premiumwordpressthemefree

WP-Portfolio

Premium WordPress Theme Portfolio brings you a high quality theme that allows easy display of your online work via a unique portfolio setting and style. This theme is perfect for photographers, art galleries, artists, movie directors, and other creative industry professionals to easily and beautifully display your work.

Tag : #wordpressportfoliofreethemes #wordpressportfolioplugin #wordpressbusinessthemes #premiumwordpressthemes #wordpressthemes #wordpresssupport #freepremiumthemes

WP-Blog

WP-Blog is a premium WordPress theme for blog websites. It can support multimedia such as Music, Video, Images and much more to allow content on your website. Theme also comes with full customizable interface to be able to control and update your site easily with one click.

Tag : #bestwpblogplugins #wpblogthemes #wpblogbusinessthemes #wordpressthemes #premiumwordpressthemes #wordpresssupport #freepremiumthemes

WP-Multipurpose

A truly multipurpose premium theme for both business and personal use. With drag and drop page builder, many pre-set media elements to choose and total control on everything, this theme will make it super easy to create a beautiful, state of the art website that will dazzle the eye.

Tag : #bestmultipurposewptheme #freemultipurposewptheme #businessmultipurposewptheme #premiumwordpressthemes #wordpressthemes #wordpresssupport

Everyone wants to boost their eCommerce store sales.

But before you work on improving your purchasing process, you need to drive buyers to your site. No site traffic can quickly lead to no sales. And if you’re not making sales over time, this can eventually lead to the shutting down of your business.

To drive buyers to your site, invest in SEO today. 

To get started, follow my Complete eCommerce SEO Guide for 2020. Here, you will learn how to gain more site traffic, boost your sales, and grow your online business.

Let’s begin!

Why Your eCommerce Store Needs SEO  

Did you know that 44% of people start their online shopping journey with a Google Search and 23.6% of eCommerce orders are directly tied to organic traffic? 

SEO can drive a significant amount of traffic to your site. 

But when it comes to optimizing the SEO for your eCommerce website, you need to think a little differently. You need to look at traffic in terms of the money people spend with you.

For example:

  • If you wanted to Rank #1 for the term ‘Gymnastic rings,’ you need to use an SEO tool to find key metrics around search volume and traffic potential.

With Ahrefs, I was able to find out that the keyword ‘Gymnastic rings’:

  • Has 3,700 searches a month in the United States.
  • Has 2,100 traffic potential (Can bring extra 2,100 extra visitors to your site.)

Let’s say, you rank #1 for the term ‘Gymnastics Rings’:

  • If 5% of the 2,100 visitors purchased gymnastic rings from you, you can make (2100 visitors x 0.05 conversion rate) 105 sales every month.
  • If each sale was on average $25, you could be making an extra (105 sales x $25 average sale) $2,625 every month.
  • If you make $2,625 per month, you can be making ($2,625 x 12 months), $31,500 worth of sales for a year.
  • The $31,500 is the number of sales you can make in a year for one keyword and one product.

With SEO you can double and triple your organic search traffic and sales.

Let’s start by performing an SEO Audit.

SEO Audit 

An SEO Audit helps you identify on-site problems that are hurting your rank on the search engine results page. Below, we’ll show you how you can improve your SEO score.

Common Problems 

Common on-site SEO Problems include having:

  • A difficult site for Google to crawl
  • Almost no content
  • Duplicate content
  • Technical problems like site structure or cannibalization

 

To see if you have these common problems, run your website through an SEO audit tool like Screaming Frog or SEMRush

Website Speed 

Before we jump to the SEO audit tools, let’s look at site speed. If your store loads too slowly, not only does it reduce conversions, but it also hurts your SEO. 

GT Metrix 

To check your website speed, go to GTMetrix (page speed performance tool). Type in your website and run the test.

If you’re not scoring As and excellent scores, there’s room for improvement. To know where you can improve, simply scroll down underneath your Performance Scores

Site Structure 

When it comes to website structure, every eCommerce site should have a simple user-friendly site hierarchy.

Ideally:

  • You have separate homepages from your product categories. 
  • Your products are listed within your product categories. 
  • It only takes visitors three clicks to reach your product pages from your homepage.

Not only does a simple site improve the user experience, but it also makes it easier for search engines to crawl through. 

You can view your site structure with the Screaming Frog tool.

  1. To see the overall site structure, change the List View to Tree View.
     
  2. To assess crawl depth (the shortest route to the product page), go to List View and start from your Homepage. On the right, you’ll see a window that shows the overview, site structure, response time, and API.

 

Change the Overview tab to Site Structure. You’ll see a graph that shows you your crawl depth.

This is an example of a good site structure since everything takes almost only 2-3 clicks from the homepage.

SEO Audit Tools 

Below, I’ll show you how you can audit your eCommerce site with 2 popular SEO Tools.

Screaming Frog 

  1. Download the Screaming Frog software. It’s free up to 500 URLs.
  2. Take your website URL, add it to Screaming Frog and hit ‘Start.’

  3. Export data once the crawl is complete. To simplify data, filter the result by HTML.

  4. Here, you can see a list of your on-site SEO problems. 
  5. To find duplicate content, go to the ‘URL’ tab in the second menu. Go to filter and click ‘Duplicate.’

    Here, you can see that the primary cause of duplicate content is the use of parameters.

  6. By toggling the second tab, you can identify other SEO problems like:
  • Missing Tags

  • Duplicate Tags

  • Canonical Tags

  • Missing Meta Descriptions

  • Duplicate Meta Descriptions

  • Missing Alt Tags

  • Error 404 Pages

SEMRush 

To access ‘SEMRush Site Audit,’ go to the left-side menu. Under ‘Management’, click on Projects.

Click on ‘Add New Project’ on the top right. Then add your website.

Select Site Audit on the top left.

With SEMRush, you gain an Overview Report which shows you all the SEO-related problems found on your site.

With the Issues Report, you can see where all your specific problems lie. 

The Issues Report also goes into detail on each problem and how you can fix it.

Keyword Research 

Keyword Research is the foundation of any eCommerce SEO strategy because finding the right keywords will bring qualified organic search traffic to your site.

How Keyword Research Differs 

eCommerce keyword research requires you to take into account additional factors. Below, I’ll show you the 4 factors you must pay attention to.

Search Volume 

You need to consider search volume because you won’t be making any sales if not enough people search for your words.

Search volume can vary depending on your niche: 

  • A high-traffic keyword on average can have over 10k searches per month. 
  • Whereas 1k searches per month is considered a lot for other niches.

If you want to determine the best volume for a keyword, take other high-traffic keywords as a benchmark. I recommend you look at the other 3 factors below as well.

Intent 

Your goal shouldn’t be to acquire as much organic traffic as possible. Remember, you should focus, instead, on attracting qualified traffic.

That means you want visitors from the right stage in the sales funnel.

As your keywords shift from the awareness to the purchase phase, there will be fewer searches at the end of the funnel. 

It’s not a bad thing.

For example:

  • If you attract 10,000 people with a 0.5% conversion rate with an average order of $20, you’ll make $1,000 in revenue.
  • If you attract 2,000 people with a 5% conversion rate with an average order of $20, you’ll make $2,000 in revenue.

In the second scenario, you attracted fewer people but you made more money because the visitors at the end of the funnel are more ready to spend their money.

Relevance 

To target the right audience, you need to make the keyword relevant to your eCommerce store.

There’s no point in selecting a keyword with great search volume and intent if it has no relevance to what you’re selling. That’s why you should optimize your site for keywords that are relevant to your products.

Here, you can look at the top 10 results for a certain keyword. If the pages that rank in the top 10 positions are similar to what you’re selling, then that keyword is relevant to your site. 

Competition

While search volume, intent, and relevance are important, you must also look at your competitors and see whether you can realistically rank for that keyword. 

For example:

  • If you want to rank for the keyword, ‘hoop earring,’ on Google, you will see this.

The competition is fierce. You have to compete with Amazon,Macys, and Claires. These pages all have high levels of authority.

To get around this issue, go for longer-tail, lower competition search keywords first. 

Keyword Research Tools

Here, I’ll show you how you can find the right long-tail keywords using popular SEO tools. Let’s start with Ahrefs

Ahrefs 

  1. Go to ‘Ahrefs Keyword Explorer.’ Enter your keyword and click ‘Search.’ 
  2. Ahrefs will then show you the difficulty of this keyword.
  3. You can also look at the URL rating for the websites that rank as well.

SEMrush 

  1. Go to ‘SEMRush’s Keyword Difficulty.’ Enter the keyword and click ‘Start now.’
  2. Go to the left menu and click on ‘Keyword Difficulty.’
  3. Here, you can see that the keyword has a difficulty of 75%. If you’re thinking why the results from both tools give you different results, it’s because neither tool is 100% correct. 
  • SEMRush focuses on Domain Authority 
  • Ahrefs focuses on the number of backlinks.
  1. Click on ‘Keyword Difficulty percentage’ to see the top 10 pages that rank for the term. You can also see their domain strength as well. 
  2. Here, many high-authority sites rank for this keyword. If you have similar domain strength, then you can compete against these companies. But if you have a lower domain strength, best to use a modifier keyword that is less competitive.
  3. To find modifier keywords, head to the keyword overview page. Look for ‘Phrase Match Keywords’ or ‘Related keywords.’

On-Page SEO 

Below, I’ll show you how to improve your store’s on-page SEO for your target keywords.

Title Tag 

Adding a target keyword in the Title Tag will help boost your SEO. But since your Title tag is also shown in search results, you should consider a title that drives people to click on your site.

Here are some examples of Title Tags, if you’re selling skateboards: 

  • For a Category Page:  The Best Skateboards For 2020. 
  • For a Product Page: Skateboard Pro 2000:The Best Skateboard For Tricks.

Meta Description 

Including keywords in your Meta Description is a great way to increase click-through rates from search results.

For example:

  • Here, the first and last results are extremely unclear. Since the second result includes keywords, it immediately stands out. 

To write a Meta Description that includes your keywords:

  1. Mention the problem: Describe the problem so the customer can relate to you
  2. Explain your solution: Explain what you offer and the features and benefits of your solution. Here, you can provide a solution to their problem.
  3. Motivate people to click: Insert a CTA like, click here, Free Shipping, 10% off. This motivates people to click.

Product Description 

Your product description allows customers to know what your product is and what it does.

Don’t: 

  • Copy and paste manufacturer descriptions
  • Focus just on the features of the products, and not their benefits
  • Leave out key information the help with the purchasing decision

When you’re writing your product description, highlight how the customer will benefit from your products.

For example:

  • Sephora focuses on highlighting both the features and benefits. They also provide tutorials on how to use the product.

Images 

People often use Google images to find products. That’s why, if you want to boost your chances of being found online, you should take product image optimization seriously.

Here’s how to get started:

  • Make the file name fit the product name: For example, a filename could be longboard-pro-tricks.jpg.
  • Add relevant alt-tag: You can use the same principle in filenames to alt-tags.
  • Optimize the size of the pictures: Decrease the size to increase page load times. 

SEO & High-Quality Pictures

Customers purchasing on eCommerce stores cannot touch, try, and feel products. But if you have high-quality images, it can give the customer more information.

For example:

  • Mr. Porter (luxury clothing retailer) allows you to zoom in to view the details
  • WatchShop even lets you gain a 360-degree view of their watches.

If you want high-quality videos, hire a professional photographer, or invest in studio lighting and a DSLR.

Schema Data 

To stand out from the competition, you can integrate schema.org microdata (additional snippets of information to your product pages descriptions). You can include data like pricing, availability, delivery time, and review data.

  • For example:

Internal Links 

Internal linking is one of the most powerful SEO tactics. 

With internal linking, you can establish your anchor text. Although there isn’t a lot of space in your product descriptions, you can still include links by using product recommendations.

For example:

  • After looking at a backpack, Amazon recommended another product as a bundle. This boosts their average order and includes a powerful internal link to the product.
  • There’s also the ‘Customers Who Bought This Item’ section.
  • The ‘Further Product Recommendations.’
  • And ‘Customers Who Viewed This Item Also Viewed’ section.

Testimonials 

Including social proof is a fantastic way to increase conversion rates.

For example:

  • Here’s Best Buy and their list of customer reviews for their products

Link Building 

The more quality backlinks you have, the better your store will rank on search engines. There are some old methods such as engaging on forums like Yahoo Answers & Quora and posting your links on social media platforms. But to get high authority relevant links…

There are tons of ecommerce SEO link building strategies but here are 3 of my favourite.

Competitor Backlink Analysis 

To analyze and steal your competitor’s backlinks:

  1. Identify the main keywords you want to rank for.
  2. Gather the first 10 organic results for the keywords.
  3. Make a list with each URL you find on an Excel sheet.
  4. Use Ahrefs to find all the backlinks pointing to each of your competitors. See how many backlinks you’d need to beat the competition.
  5. Sort the list of backlinks by their Domain Rating (DR). (This way, you can go for the most valuable links first.)
  6. See how your competitor got the link in the first place.
  7. Replicate your competitor’s backlink approach.

For example:

  • If my keyword was ‘Silent Fan,’ I’d gather and make a list of the first few organic results for this keyword.
  1. https://www.bequiet.com/en/casefans
  2. https://www.bustle.com/p/10-quiet-fans-that-wont-keep-you-up-at-night-64038
  3. https://www.essentialhomeandgarden.com/best-quiet-fan/
  • I’d then go on Ahrefs, sort them based on DR, and have a look at all the backlinks.
  • I’d look at how many backlinks I’d need to crack the top 10 for this keyword.
  • I’d then export the results and look at how my competitors got these backlinks.

Guest Posting 

Guest posting is a great way to build relationships with industry bloggers, boost site visibility, and gain high-quality backlinks.

Here are the 5 steps I use:

  1. Prospect your industry
  2. Qualify your prospects
  3. Undergo an outreach program
  4. Create the content
  5. Build relationships with bloggers and webmasters

CrowdFunding 

Crowdfunding is when someone raises money for a project through small donations. In exchange for a donation, they can reward you, by placing a link back to your site.

If the website has a high domain authority score, a backlink can seriously boost your SEO ranks.

To get started:

  1. Find opportunities: Go to a popular crowdfunding site like GoFundMe, Kickstarter, or Patreon and find projects that offer a link to your website. 
  2. Make a donation: Donate the amount required for a backlink.
  3. Your link is placed: Watch the project founders place a backlink to your website.

Conclusion 

When it comes to your eCommerce site’s SEO ranking, if you approach SEO in the right way, it will make a profound impact on your business forever.

But before you begin implementing these SEO techniques, start with an SEO audit.

First, identify your problems and solve any issues. This will help you build a solid SEO foundation, saving you time and money in the long-run.

What are you waiting for? 

Get started and see your SEO ranks rise through the SERPs today!

Matthew Woodward is an internet marketing and SEO professional who has published hundreds of guides and case studies aimed at helping his followers with their online businesses. He started his blog in 2012 and since then has picked up a number of awards.

Picture – https://cdn.matthewwoodward.co.uk/wp-content/uploads/2019/12/matthew-woodward.png

 

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If you are having a WordPress website or looking to create a new one, you have to take care of its maintenance to keep the things smooth and run the site in a good condition.

Despite your purpose of using it, WordPress makes it easier to get things online without any knowledge of coding. While your main focus is on creating the content, design, and promotion activities, you also need to keep in focus the maintenance as well.

If you don’t pay heed to WordPress maintenance, it can negatively impact your site, such as slow loading of site and pages, poor security, poor user experience, decline in search engine rankings, etc.

Hence, the maintenance of your WordPress site is essential. In this article, we have mentioned how you can perform the maintenance and run your site smoother always.

1.    Use the latest version of WordPress, ALWAYS

You should keep your WordPress website always up to date. This is because of several reasons and benefits. The latest version provides you access to all the new features and functionalities in WordPress, as well as bug fixes and other patches that can impact your website security. Not having the latest version can make your site vulnerable to cyberattacks.

Whenever a new version of WordPress becomes available, you get a notification in the header, from where you can take further steps and install it.

2.    Keep the plugins and themes updated

When it comes to keeping things updated on WordPress site, the things mentioned in above point are also applicable to the plugins and themes you are using on your site.

Use of outdated themes and plugins works as a primary gateway for attackers to hack your site and use it for malicious purposes. In order to fix the vulnerabilities and bugs in the plugins and themes, the creators of those plugins keep on releasing regular updates. These updates should be taken seriously for stronger security and maintenance of your site.

Also, you should take care that you use plugins and themes from reliable and trustworthy sources and authors. Since there are thousands of such assets available in the WordPress repository, it doesn’t mean all of them are safe and secure to use.

3.    Check comments and reply them

Blog posts on your site bring you a lot of traffic and genuine readers who might have queries or want to appreciate your work. For that, they comment on your blog posts. You should keep a track on all the comments on a regular basis to know if users are having any questions. Answer their queries in a polite manner and interact with them. If they have appreciated your work, thank and recognize them. This helps in driving engagement on your site and gaining more users.

It is highly recommended that you check the new comments every day so that users don’t have to wait for your reply for so long. When you reply them on time, they feel that you are taking things seriously. You can set a time for checking emails, social media interactions, along with comments on site to make processes smoother.

4.    Regular backups

For any website or blog setup, you need to have the backups of your database on a regular basis. This is one of the most important and crucial part of WordPress maintenance because if your site faces any cyberattack, gets hacked, or anything goes wrong accidently, everything will be lost.

If you have backed up everything, you don’t have to worry about anything. Even if someone hacks your site and deletes everything on it, you can restore the site and roll out the backup in no time.

One thing you should always look for in your web hosting provider is whether they are providing you backup service or not. It would be really great if your hosting provider is taking care of your backups. If you are not getting backup service from them, then do it on your own. What you can do is turn on automatic backups of your site and then store the backed-up data to cloud or any other remote locations. You can also choose WordPress backup plugins like UpDraftPlus, VaultPress, BackupBuddy, Duplicator, etc.

5.    Keep a track on Google Analytics

It is crucial to study and analyze your website through Google Analytics for better results. Google Analytics helps you understand what is working for you, which blog post or webpage is performing well, what is driving engagement, navigation, and more. Using these stats and data, you can modify your strategy, content, and other efforts to drive more traffic, and see more success.

Another positive side of Google Analytics for WordPress site maintenance is that it notifies you about the health of your website, errors on webpages, and other such things that negatively impact your site in the long run, as Google can penalize your site and affect SEO. That’s why you should check Google Analytics and analyze your site at least once a week.

6.    Scan website for cyberthreats

You should scan your entire website weekly or monthly to detect malware or any other cyberthreats. Despite the implementation of best practices, no website is 100% secure. Thus, performing a scan can help you find threats, fix things, and avoid hacking attempts.

You can use security plugins like Sucuri, WordFence, Quttera for stronger security.

7.    Fix broken links

If there are links on your site whose destination no longer exists because of removal of any post, images, webpages, or change in URL, then you have to fix this. Users visiting the broken links will see a 404 error, impacting user experience and SEO. You should check for broken links once a month to fix such errors.

Wrapping up:

Using the tips and methods mentioned above, you can maintain your WordPress site on your own. If you want to ensure improved user experience without hurting the SEO, and run the site smoothly, these methods are to be implemented on priority.

About The Author:

Mark Coleman is working as an Editor at MarkupTrend. He is a passionate writer and loves to share his knowledge with marketing community.

Running an eCommerce website is no easy task. Unlike a blog or portfolio website, eCommerce websites require a lot of moving parts for it to function effectively. From product listings to process transactions to handling customer queries. It can get overwhelming fast. 

However, it doesn’t have to be that way. With the right tools on your WordPress eCommerce site, you can have a fully functioning store without losing your mind. Here are some recommendations for the best tools and toggles that you can use.

  1. AI chatbot

You’re not always online to answer customer queries right away so go ahead and get an AI chatbot. This tool answers questions right away and doesn’t leave the customer hanging. There are really great AI chatbots out there that even give human-like responses. Customers like a quick service, and the sooner they get an answer to their question, the faster they can get to the checkout page. 

  1. Contact Form

For customers who prefer a live human being to answer their concerns, make sure there’s an avenue for them to do so via the contact form. There are WordPress plugins that allow you to create simple to complex forms depending on your needs. You want your contact form to be easily fillable and that there’s confirmation for your customer that their message has been sent to you. 

  1. Email Opt-In

One way to keep your brand always in your customer’s consciousness is through email newsletters. Because this is such an effective marketing strategy, there are now highly sophisticated tools that allow you to customize your opt-in messages from the way it’s positioned on your page to the number of seconds before it appears on a page right after a customer is on your website. By making it attractive and not intrusive, you can gain your customer’s most valuable information (their email) and continue marketing to them even when they’re not at your eCommerce store anymore.

  1. SEO Plugin

Having good SEO is a must. If you have hundreds of pages for your different products, you need to make sure that they are all optimized for the right keywords. Instead of doing keyword research for each one, the right SEO tool will provide suggestions for you and have a checklist ready so you only need to see whether the page meets all the basic SEO standards.

  1. Drag and Drop Builder

Not everyone is an expert at web design. And even if you did have an eye for it, you would have a hard time working on all that backend stuff. With a page builder that allows you to just drag and drop elements, you can put elements on your website minus the backend coding. You can work on your eCommerce design as you please and leave the more complex tasks to your web developer.

  1. Inventory Management

Managing your inventory is a lot of work. Fortunately, there are WordPress tools now that make it a breeze. The right inventory solution will let you manage multiple stores at once, sync inventory in real time, edit product listings, and communicate with your suppliers. It can even help predict which products are likely to get out of stock and which ones won’t sell based on previous sales.

  1. Backup Software

Your eCommerce website holds a lot of valuable information. We’re not just talking product listings but customer data as well. In the event of a hardware or software failure, you want to be fully prepared by backing up your data. Certain backup tools will extra copies of your data and sync changes in real time. 

  1. FAQ Section

Sure, you can create a FAQ section on your website by just creating a normal page. But what if your products require a lot of support? This is where a FAQ plugin will come in handy. It lets you organize your questions by category and will have an expand and collapse function so customers can go through the page with ease.

Which of these tools will you be adding first? Share your thoughts in the comments below.

Writing Posts

Topics

  • Screen Options
  • Post Field Descriptions
  • Best Practices For Posting
  • Visual Versus Text Editor
  • More Information and Resources

Note: In December 2018, WordPress 5.0 launched with a new editor. This article was written for the long-available editing experience in prior WordPress versions, which can be used in WordPress 5.0 and up via the Classic Editor Plugin. You may be interested in user documentation for the new block editor.

Posts are entries that display in reverse order on your home page and/or blog page. Posts usually have comment fields beneath them and are included in your site’s RSS feed.

To write a post:

  1. Log in to your WordPress Administration Screen (Dashboard).
  2. Click the ‘Posts’ tab.
  3. Click the ‘Add New’ sub-tab.
  4. Start filling in the blanks: enter your post title in the upper field, and enter your post body content in the main post editing box below it.
  5. As needed, select a category, add tags, and make other selections from the sections below the post. (Each of these sections is explained below.)
  6. When you are ready, click Publish.

Screen Options

There are more editing fields available to you than you see on first login. The Screen Options area allows you to choose which Post Fields are displayed or hidden from your editing area, which allows you to minimize clutter and customize according to your needs.

You’ll find the Screen Options tab at the very top of your screen, and if you click on it, you’ll see a list of available editing boxes that you can use. Check the box for each Post Field you want displayed, or uncheck the box to hide that module. Click the Screen Options tab again to close the tab.

Once you’ve customized how editing screen, your options are saved so you don’t have to select or hide them again next time you log in.

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Post Field Descriptions # Post Field Descriptions

Adding a new post in the classic editor.
WordPress Admin Writing Post Advanced Panel – Top of Page

Title/Headline Box

This box should contain the title of your post. You can use any phrase, words, or characters. (Avoid using the same title on more than one page.) You can use commas, apostrophes, quotes, hyphens/dashes, and other typical symbols in the post like “My Site – Here’s Lookin’ at You, Kid.” WordPress will then clean it up to generate a user-friendly and URL-valid name of the post (also called the “post slug”) to create the permalink for the post.

Permalink

Permalink stands for “permanent link.” That means a post URL that does not expose the post ID which could be subject to a change (e.g. when moving to different blogging system), but it rather contains a user-friendly post name derived from the post title which could also change, although not recommended, but in a more controllable way. This post name (also referred to as “post slug” or just “slug”) can be edited, depending on your Permalinks settings, using the “Edit” button. (To change your settings, go to Administration Panels > Settings > Permalinks). The permalink is automatically generated based on the title you set to the post and is shown below the title field. Punctuation such as commas, quotes, apostrophes, and invalid URL characters are removed and spaces are substituted with dashes to separate each word. If your title is “My Site – Here’s Lookin’ at You, Kid”, it will be cleaned up to create the slug “my-site-heres-lookin-at-you-kid”. You can manually change this, maybe shortening it to “my-site-lookin-at-you-kid”.

Body Copy Box

The blank box where you enter your writing, links, images, links to images, and any information you want to display on your site. You can use either the visual (WYSIWYG) editor or the text view to compose your posts. For more on the text view, see the section below, Visual Versus Text Editor.

Publish Box

Contains buttons that control the state of your post. The main states are Draft and Published. Draft means the post has not been published and remains in draft status for the post creator. A Published status means the post has been published and is live on your site.

Preview Button
Allows you to view the post before publishing.

Save Draft
Allows you to save your post as a draft rather than immediately publishing it. To return to your drafts later, visit Posts – Edit in the menu bar, then select your post from the list.

Status
If you select a specific publish status (click Edit next to Status:Draft) and click the update post or “Publish” button, that status is applied to the post. For example, to save a post in the Pending Review status, select Pending Review from the Publish Status drop-down box, and click Save As Pending. (You will see all posts organized by status by going to Administration Panels > Posts > Edit).

Visibility
This determines how your post appears to the world. (click Edit next to Visibility) Public posts will be visible by all website visitors once published. Password Protected posts are published to all, but visitors must know the password to view the post content. Private posts are visible only to you (and to other editors or admins within your site).

Revisions
Click Browse to see all of the changes you’ve made to your post.

Scheduling
To schedule a post for publication on a future time or date, click Edit next to the words “Publish immediately.” You can also change the publish date to a date in the past to back-date posts. Change the settings to the desired time and date. You must also click the Publish button when you have completed the post to publish at the desired time and date.

Format Box

Allows you to choose a format for a post. Styling and appearance are handled by the individual themes.

Categories Box

The general topic of the post. It is typical for a blog to have 7-10 categories for content. Readers can browse specific categories to see all posts in the category. You can manage your categories by going to Administration Panel > Posts > Categories.

Tags Box

These are micro-categories for the post, similar to including index entries for a page. Posts with similar tags are linked together when a user clicks one of the tags. Tags have to be enabled with the right code in your theme for them to appear in your post. Add new tags to the post by typing the tag into the box and clicking “Add.” You can also click on the “Choose from the most-used tags” link to see all of the tags used by the site.

Excerpt

A summary or brief teaser of your post that may appear on the front page of your site as well as on the category, archives, and search non-single post pages. Note: the Excerpt does not usually appear by default. It only appears in your post if you have modified the template file listing the post to use the_excerpt() instead of the_content() to display the Excerpt instead of the full content of a post. If so, WordPress will automatically use as the Excerpt the first 55 words of your post content or the content before the <!–more–> quicktag. If you use the “Excerpt” field when editing the post, this will be used no matter what. For more information, see Excerpt.

Send Trackbacks

A way to notify legacy blog systems that you’ve linked to them. If you link other WordPress blogs, they’ll be notified automatically using pingbacks. No other action is necessary. For those blogs that don’t recognize pingbacks, you can send a trackback to the blog by entering the website address(es) in this box, separating each one by a space. See Trackbacks and Pingbacks for more information.

Custom Fields

Custom Fields offer a way to add information to your site. In conjunction with extra code in your template files or plugins, Custom Fields can modify the way a post is displayed. These are primarily used by plugins, but you can manually edit that information in this section.

Discussion

Options to enable interactivity and notification of your posts. This section hosts two check boxes: Allow Comments on this post and Allow trackbacks and pingbacks on this post. If Allowing Comments is unchecked, no one can post comments to this particular post. If Allowing Pings is unchecked, no one can post pingbacks or trackbacks to this particular post.

Post Author

A list of all blog authors you can select from to attribute as the post author. This section only shows if you have multiple users with authoring rights in your blog. To view your list of users, see Administration Panel > Users. For more information, see Users and Authors.
Adding new post options
WordPress Admin Writing Post Advanced Panel – Bottom of Page

Note: You can set basic options for writing, such as the size of the post box, how smiley tags are converted, and other details by going to Administration Panel > Settings > Writing.

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Best Practices For Posting # Best Practices For Posting

You can say or show the world anything you like on your WordPress site. Here are some tips you need to know to help you write your posts in WordPress.

Practice Accessibility

To be compliant with web standards for accessibility, be sure to include ALT and TITLE descriptions on links and images to help your users, such as <a title=”WordPress.ORG” href=”https://wordpress.org/“>WordPress.ORG</a>.

Use Paragraphs

No one likes to read writing that never pauses for a line break. To break your writing up into paragraphs, use double spaces between your paragraphs. WordPress will automatically detect these and insert <p> HTML paragraph tags into your writing.

Use Headings

If you are writing long posts, break up the sections by using headings, small titles to highlight a change of subject. In HTML, headings are set by the use of h1, h2, h3, h4, and so on.

Use HTML

You don’t have to use HTML when writing your posts. WordPress will automatically add it to your site, but if you do want control over different elements like boxes, headings, and other additional containers or elements, use HTML.

Spell Check and Proofread

There are spell check Plugins available, but even those can’t check for everything. Some serious writers will write their posts in a text editor with spell check, check all the spelling and proof it thoroughly before copying and pasting into WordPress.

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Visual Versus Text Editor # Visual Versus Text Editor

When writing your post, you have the option of using the Visual or Text mode of the editor. The visual mode lets you see your post as is, while the Text mode shows you the code and replaces the WYSIWYG editor buttons with quicktags. These quicktags are explained as follows.

  • b – <strong></strong> HTML tag for strong emphasis of text (i.e. bold).
  • i – <em></em> HTML tag for emphasis of text (i.e. italicize).
  • b-quote – <blockquote></blockquote> HTML tag to distinguish quoted or cited text.
  • del – <del></del> HTML tag to label text considered deleted from a post. Most browsers display as striked through text.
  • link – <a href="http://example.com"></a> HTML tag to create a hyperlink.
  • ins – <ins></ins> HTML tag to label text considered inserted into a post. Most browsers display as underlined text.
  • ul – <ul></ul> HTML tag will insert an unordered list, or wrap the selected text in same. An unordered list will typically be a bulleted list of items.
  • ol – <ol></ol> HTML tag will insert a numbered list, or wrap the selected text in same. Each item in an ordered list is typically numbered.
  • li – <li></li> HTML tag will insert or make the selected text a list item. Used in conjunction with the ul or ol tag.
  • code – <code></code> HTML tag for preformatted styling of text. Generally sets text in a monospaced font, such as Courier.
  • more – <!--more--> WordPress tag that breaks a post into “teaser” and content sections. Type a few paragraphs, insert this tag, then compose the rest of your post. On your blog’s home page you’ll see only those first paragraphs with a hyperlink ((more...)), which when followed displays the rest of the post’s content.
  • page – <!--nextpage--> WordPress tag similar to the more tag, except it can be used any number of times in a post, and each insert will “break” and paginate the post at that location. Hyperlinks to the paginated sections of the post are then generated in combination with the wp_link_pages() or link_pages() template tag.
  • lookup – Opens a JavaScript dialogue box that prompts for a word to search for through the online dictionary at answers.com. You can use this to check spelling on individual words.
  • Close Tags – Closes any open HTML tags left open–but pay attention to the closing tags. WordPress is not a mind reader (!), so make sure the tags enclose what you want, and in the proper way.

Workflow Note – With Quicktag buttons that insert HTML tags, you can for example click i to insert the opening <em> tag, type the text to be enclosed, and click /i or Close Tags to insert the closing tag. However, you can eliminate the need for this ‘close’ step by changing your workflow a bit: type your text, select the portion to be emphasized (that is, italicized), then click i and your highlighted text will be wrapped in the opening and closing tags.

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More Information and Resources # More Information and Resources

  • About Weblogs – What is Blogging all about?
  • First Steps With WordPress

See also Administration Screens.

 

Content retrieved from: https://wordpress.org/support/article/writing-posts/.

WordPress Developer in India