Everyone wants to boost their eCommerce store sales.
But before you work on improving your purchasing process, you need to drive buyers to your site. No site traffic can quickly lead to no sales. And if you’re not making sales over time, this can eventually lead to the shutting down of your business.
To drive buyers to your site, invest in SEO today.
To get started, follow my Complete eCommerce SEO Guide for 2020. Here, you will learn how to gain more site traffic, boost your sales, and grow your online business.
SEO can drive a significant amount of traffic to your site.
But when it comes to optimizing the SEO for your eCommerce website, you need to think a little differently. You need to look at traffic in terms of the money people spend with you.
With Ahrefs, I was able to find out that the keyword ‘Gymnastic rings’:
Let’s say, you rank #1 for the term ‘Gymnastics Rings’:
With SEO you can double and triple your organic search traffic and sales.
Let’s start by performing an SEO Audit.
An SEO Audit helps you identify on-site problems that are hurting your rank on the search engine results page. Below, we’ll show you how you can improve your SEO score.
Common on-site SEO Problems include having:
Before we jump to the SEO audit tools, let’s look at site speed. If your store loads too slowly, not only does it reduce conversions, but it also hurts your SEO.
To check your website speed, go to GTMetrix (page speed performance tool). Type in your website and run the test.
If you’re not scoring As and excellent scores, there’s room for improvement. To know where you can improve, simply scroll down underneath your Performance Scores.
When it comes to website structure, every eCommerce site should have a simple user-friendly site hierarchy.
Not only does a simple site improve the user experience, but it also makes it easier for search engines to crawl through.
You can view your site structure with the Screaming Frog tool.
Change the Overview tab to Site Structure. You’ll see a graph that shows you your crawl depth.
This is an example of a good site structure since everything takes almost only 2-3 clicks from the homepage.
Below, I’ll show you how you can audit your eCommerce site with 2 popular SEO Tools.
To access ‘SEMRush Site Audit,’ go to the left-side menu. Under ‘Management’, click on Projects.
Click on ‘Add New Project’ on the top right. Then add your website.
Select Site Audit on the top left.
With SEMRush, you gain an Overview Report which shows you all the SEO-related problems found on your site.
With the Issues Report, you can see where all your specific problems lie.
The Issues Report also goes into detail on each problem and how you can fix it.
Keyword Research is the foundation of any eCommerce SEO strategy because finding the right keywords will bring qualified organic search traffic to your site.
eCommerce keyword research requires you to take into account additional factors. Below, I’ll show you the 4 factors you must pay attention to.
You need to consider search volume because you won’t be making any sales if not enough people search for your words.
Search volume can vary depending on your niche:
If you want to determine the best volume for a keyword, take other high-traffic keywords as a benchmark. I recommend you look at the other 3 factors below as well.
Your goal shouldn’t be to acquire as much organic traffic as possible. Remember, you should focus, instead, on attracting qualified traffic.
That means you want visitors from the right stage in the sales funnel.
As your keywords shift from the awareness to the purchase phase, there will be fewer searches at the end of the funnel.
It’s not a bad thing.
In the second scenario, you attracted fewer people but you made more money because the visitors at the end of the funnel are more ready to spend their money.
To target the right audience, you need to make the keyword relevant to your eCommerce store.
There’s no point in selecting a keyword with great search volume and intent if it has no relevance to what you’re selling. That’s why you should optimize your site for keywords that are relevant to your products.
Here, you can look at the top 10 results for a certain keyword. If the pages that rank in the top 10 positions are similar to what you’re selling, then that keyword is relevant to your site.
While search volume, intent, and relevance are important, you must also look at your competitors and see whether you can realistically rank for that keyword.
The competition is fierce. You have to compete with Amazon,Macys, and Claires. These pages all have high levels of authority.
To get around this issue, go for longer-tail, lower competition search keywords first.
Here, I’ll show you how you can find the right long-tail keywords using popular SEO tools. Let’s start with Ahrefs…
Below, I’ll show you how to improve your store’s on-page SEO for your target keywords.
Adding a target keyword in the Title Tag will help boost your SEO. But since your Title tag is also shown in search results, you should consider a title that drives people to click on your site.
Here are some examples of Title Tags, if you’re selling skateboards:
Including keywords in your Meta Description is a great way to increase click-through rates from search results.
To write a Meta Description that includes your keywords:
Your product description allows customers to know what your product is and what it does.
When you’re writing your product description, highlight how the customer will benefit from your products.
People often use Google images to find products. That’s why, if you want to boost your chances of being found online, you should take product image optimization seriously.
Here’s how to get started:
Customers purchasing on eCommerce stores cannot touch, try, and feel products. But if you have high-quality images, it can give the customer more information.
If you want high-quality videos, hire a professional photographer, or invest in studio lighting and a DSLR.
To stand out from the competition, you can integrate schema.org microdata (additional snippets of information to your product pages descriptions). You can include data like pricing, availability, delivery time, and review data.
Internal linking is one of the most powerful SEO tactics.
With internal linking, you can establish your anchor text. Although there isn’t a lot of space in your product descriptions, you can still include links by using product recommendations.
Including social proof is a fantastic way to increase conversion rates.
The more quality backlinks you have, the better your store will rank on search engines. There are some old methods such as engaging on forums like Yahoo Answers & Quora and posting your links on social media platforms. But to get high authority relevant links…
There are tons of ecommerce SEO link building strategies but here are 3 of my favourite.
To analyze and steal your competitor’s backlinks:
Guest posting is a great way to build relationships with industry bloggers, boost site visibility, and gain high-quality backlinks.
Here are the 5 steps I use:
Crowdfunding is when someone raises money for a project through small donations. In exchange for a donation, they can reward you, by placing a link back to your site.
If the website has a high domain authority score, a backlink can seriously boost your SEO ranks.
To get started:
When it comes to your eCommerce site’s SEO ranking, if you approach SEO in the right way, it will make a profound impact on your business forever.
But before you begin implementing these SEO techniques, start with an SEO audit.
First, identify your problems and solve any issues. This will help you build a solid SEO foundation, saving you time and money in the long-run.
What are you waiting for?
Get started and see your SEO ranks rise through the SERPs today!
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If you are having a WordPress website or looking to create a new one, you have to take care of its maintenance to keep the things smooth and run the site in a good condition.
Despite your purpose of using it, WordPress makes it easier to get things online without any knowledge of coding. While your main focus is on creating the content, design, and promotion activities, you also need to keep in focus the maintenance as well.
If you don’t pay heed to WordPress maintenance, it can negatively impact your site, such as slow loading of site and pages, poor security, poor user experience, decline in search engine rankings, etc.
Hence, the maintenance of your WordPress site is essential. In this article, we have mentioned how you can perform the maintenance and run your site smoother always.
You should keep your WordPress website always up to date. This is because of several reasons and benefits. The latest version provides you access to all the new features and functionalities in WordPress, as well as bug fixes and other patches that can impact your website security. Not having the latest version can make your site vulnerable to cyberattacks.
Whenever a new version of WordPress becomes available, you get a notification in the header, from where you can take further steps and install it.
When it comes to keeping things updated on WordPress site, the things mentioned in above point are also applicable to the plugins and themes you are using on your site.
Use of outdated themes and plugins works as a primary gateway for attackers to hack your site and use it for malicious purposes. In order to fix the vulnerabilities and bugs in the plugins and themes, the creators of those plugins keep on releasing regular updates. These updates should be taken seriously for stronger security and maintenance of your site.
Also, you should take care that you use plugins and themes from reliable and trustworthy sources and authors. Since there are thousands of such assets available in the WordPress repository, it doesn’t mean all of them are safe and secure to use.
Blog posts on your site bring you a lot of traffic and genuine readers who might have queries or want to appreciate your work. For that, they comment on your blog posts. You should keep a track on all the comments on a regular basis to know if users are having any questions. Answer their queries in a polite manner and interact with them. If they have appreciated your work, thank and recognize them. This helps in driving engagement on your site and gaining more users.
It is highly recommended that you check the new comments every day so that users don’t have to wait for your reply for so long. When you reply them on time, they feel that you are taking things seriously. You can set a time for checking emails, social media interactions, along with comments on site to make processes smoother.
For any website or blog setup, you need to have the backups of your database on a regular basis. This is one of the most important and crucial part of WordPress maintenance because if your site faces any cyberattack, gets hacked, or anything goes wrong accidently, everything will be lost.
If you have backed up everything, you don’t have to worry about anything. Even if someone hacks your site and deletes everything on it, you can restore the site and roll out the backup in no time.
One thing you should always look for in your web hosting provider is whether they are providing you backup service or not. It would be really great if your hosting provider is taking care of your backups. If you are not getting backup service from them, then do it on your own. What you can do is turn on automatic backups of your site and then store the backed-up data to cloud or any other remote locations. You can also choose WordPress backup plugins like UpDraftPlus, VaultPress, BackupBuddy, Duplicator, etc.
It is crucial to study and analyze your website through Google Analytics for better results. Google Analytics helps you understand what is working for you, which blog post or webpage is performing well, what is driving engagement, navigation, and more. Using these stats and data, you can modify your strategy, content, and other efforts to drive more traffic, and see more success.
Another positive side of Google Analytics for WordPress site maintenance is that it notifies you about the health of your website, errors on webpages, and other such things that negatively impact your site in the long run, as Google can penalize your site and affect SEO. That’s why you should check Google Analytics and analyze your site at least once a week.
You should scan your entire website weekly or monthly to detect malware or any other cyberthreats. Despite the implementation of best practices, no website is 100% secure. Thus, performing a scan can help you find threats, fix things, and avoid hacking attempts.
You can use security plugins like Sucuri, WordFence, Quttera for stronger security.
If there are links on your site whose destination no longer exists because of removal of any post, images, webpages, or change in URL, then you have to fix this. Users visiting the broken links will see a 404 error, impacting user experience and SEO. You should check for broken links once a month to fix such errors.
Using the tips and methods mentioned above, you can maintain your WordPress site on your own. If you want to ensure improved user experience without hurting the SEO, and run the site smoothly, these methods are to be implemented on priority.
About The Author:
Mark Coleman is working as an Editor at MarkupTrend. He is a passionate writer and loves to share his knowledge with marketing community.
Running an eCommerce website is no easy task. Unlike a blog or portfolio website, eCommerce websites require a lot of moving parts for it to function effectively. From product listings to process transactions to handling customer queries. It can get overwhelming fast.
However, it doesn’t have to be that way. With the right tools on your WordPress eCommerce site, you can have a fully functioning store without losing your mind. Here are some recommendations for the best tools and toggles that you can use.
You’re not always online to answer customer queries right away so go ahead and get an AI chatbot. This tool answers questions right away and doesn’t leave the customer hanging. There are really great AI chatbots out there that even give human-like responses. Customers like a quick service, and the sooner they get an answer to their question, the faster they can get to the checkout page.
For customers who prefer a live human being to answer their concerns, make sure there’s an avenue for them to do so via the contact form. There are WordPress plugins that allow you to create simple to complex forms depending on your needs. You want your contact form to be easily fillable and that there’s confirmation for your customer that their message has been sent to you.
One way to keep your brand always in your customer’s consciousness is through email newsletters. Because this is such an effective marketing strategy, there are now highly sophisticated tools that allow you to customize your opt-in messages from the way it’s positioned on your page to the number of seconds before it appears on a page right after a customer is on your website. By making it attractive and not intrusive, you can gain your customer’s most valuable information (their email) and continue marketing to them even when they’re not at your eCommerce store anymore.
Having good SEO is a must. If you have hundreds of pages for your different products, you need to make sure that they are all optimized for the right keywords. Instead of doing keyword research for each one, the right SEO tool will provide suggestions for you and have a checklist ready so you only need to see whether the page meets all the basic SEO standards.
Not everyone is an expert at web design. And even if you did have an eye for it, you would have a hard time working on all that backend stuff. With a page builder that allows you to just drag and drop elements, you can put elements on your website minus the backend coding. You can work on your eCommerce design as you please and leave the more complex tasks to your web developer.
Managing your inventory is a lot of work. Fortunately, there are WordPress tools now that make it a breeze. The right inventory solution will let you manage multiple stores at once, sync inventory in real time, edit product listings, and communicate with your suppliers. It can even help predict which products are likely to get out of stock and which ones won’t sell based on previous sales.
Your eCommerce website holds a lot of valuable information. We’re not just talking product listings but customer data as well. In the event of a hardware or software failure, you want to be fully prepared by backing up your data. Certain backup tools will extra copies of your data and sync changes in real time.
Sure, you can create a FAQ section on your website by just creating a normal page. But what if your products require a lot of support? This is where a FAQ plugin will come in handy. It lets you organize your questions by category and will have an expand and collapse function so customers can go through the page with ease.
Which of these tools will you be adding first? Share your thoughts in the comments below.
Note: In December 2018, WordPress 5.0 launched with a new editor. This article was written for the long-available editing experience in prior WordPress versions, which can be used in WordPress 5.0 and up via the Classic Editor Plugin. You may be interested in user documentation for the new block editor.
Posts are entries that display in reverse order on your home page and/or blog page. Posts usually have comment fields beneath them and are included in your site’s RSS feed.
To write a post:
There are more editing fields available to you than you see on first login. The Screen Options area allows you to choose which Post Fields are displayed or hidden from your editing area, which allows you to minimize clutter and customize according to your needs.
You’ll find the Screen Options tab at the very top of your screen, and if you click on it, you’ll see a list of available editing boxes that you can use. Check the box for each Post Field you want displayed, or uncheck the box to hide that module. Click the Screen Options tab again to close the tab.
Once you’ve customized how editing screen, your options are saved so you don’t have to select or hide them again next time you log in.
WordPress Admin Writing Post Advanced Panel – Top of Page
This box should contain the title of your post. You can use any phrase, words, or characters. (Avoid using the same title on more than one page.) You can use commas, apostrophes, quotes, hyphens/dashes, and other typical symbols in the post like “My Site – Here’s Lookin’ at You, Kid.” WordPress will then clean it up to generate a user-friendly and URL-valid name of the post (also called the “post slug”) to create the permalink for the post.
Permalink stands for “permanent link.” That means a post URL that does not expose the post ID which could be subject to a change (e.g. when moving to different blogging system), but it rather contains a user-friendly post name derived from the post title which could also change, although not recommended, but in a more controllable way. This post name (also referred to as “post slug” or just “slug”) can be edited, depending on your Permalinks settings, using the “Edit” button. (To change your settings, go to Administration Panels > Settings > Permalinks). The permalink is automatically generated based on the title you set to the post and is shown below the title field. Punctuation such as commas, quotes, apostrophes, and invalid URL characters are removed and spaces are substituted with dashes to separate each word. If your title is “My Site – Here’s Lookin’ at You, Kid”, it will be cleaned up to create the slug “my-site-heres-lookin-at-you-kid”. You can manually change this, maybe shortening it to “my-site-lookin-at-you-kid”.
Body Copy Box
The blank box where you enter your writing, links, images, links to images, and any information you want to display on your site. You can use either the visual (WYSIWYG) editor or the text view to compose your posts. For more on the text view, see the section below, Visual Versus Text Editor.
Contains buttons that control the state of your post. The main states are Draft and Published. Draft means the post has not been published and remains in draft status for the post creator. A Published status means the post has been published and is live on your site.
Allows you to view the post before publishing.
Allows you to save your post as a draft rather than immediately publishing it. To return to your drafts later, visit Posts – Edit in the menu bar, then select your post from the list.
If you select a specific publish status (click Edit next to Status:Draft) and click the update post or “Publish” button, that status is applied to the post. For example, to save a post in the Pending Review status, select Pending Review from the Publish Status drop-down box, and click Save As Pending. (You will see all posts organized by status by going to Administration Panels > Posts > Edit).
This determines how your post appears to the world. (click Edit next to Visibility) Public posts will be visible by all website visitors once published. Password Protected posts are published to all, but visitors must know the password to view the post content. Private posts are visible only to you (and to other editors or admins within your site).
Click Browse to see all of the changes you’ve made to your post.
To schedule a post for publication on a future time or date, click Edit next to the words “Publish immediately.” You can also change the publish date to a date in the past to back-date posts. Change the settings to the desired time and date. You must also click the Publish button when you have completed the post to publish at the desired time and date.
Allows you to choose a format for a post. Styling and appearance are handled by the individual themes.
The general topic of the post. It is typical for a blog to have 7-10 categories for content. Readers can browse specific categories to see all posts in the category. You can manage your categories by going to Administration Panel > Posts > Categories.
These are micro-categories for the post, similar to including index entries for a page. Posts with similar tags are linked together when a user clicks one of the tags. Tags have to be enabled with the right code in your theme for them to appear in your post. Add new tags to the post by typing the tag into the box and clicking “Add.” You can also click on the “Choose from the most-used tags” link to see all of the tags used by the site.
A summary or brief teaser of your post that may appear on the front page of your site as well as on the category, archives, and search non-single post pages. Note: the Excerpt does not usually appear by default. It only appears in your post if you have modified the template file listing the post to use the_excerpt() instead of the_content() to display the Excerpt instead of the full content of a post. If so, WordPress will automatically use as the Excerpt the first 55 words of your post content or the content before the <!–more–> quicktag. If you use the “Excerpt” field when editing the post, this will be used no matter what. For more information, see Excerpt.
A way to notify legacy blog systems that you’ve linked to them. If you link other WordPress blogs, they’ll be notified automatically using pingbacks. No other action is necessary. For those blogs that don’t recognize pingbacks, you can send a trackback to the blog by entering the website address(es) in this box, separating each one by a space. See Trackbacks and Pingbacks for more information.
Custom Fields offer a way to add information to your site. In conjunction with extra code in your template files or plugins, Custom Fields can modify the way a post is displayed. These are primarily used by plugins, but you can manually edit that information in this section.
Options to enable interactivity and notification of your posts. This section hosts two check boxes: Allow Comments on this post and Allow trackbacks and pingbacks on this post. If Allowing Comments is unchecked, no one can post comments to this particular post. If Allowing Pings is unchecked, no one can post pingbacks or trackbacks to this particular post.
A list of all blog authors you can select from to attribute as the post author. This section only shows if you have multiple users with authoring rights in your blog. To view your list of users, see Administration Panel > Users. For more information, see Users and Authors.
WordPress Admin Writing Post Advanced Panel – Bottom of Page
Note: You can set basic options for writing, such as the size of the post box, how smiley tags are converted, and other details by going to Administration Panel > Settings > Writing.
You can say or show the world anything you like on your WordPress site. Here are some tips you need to know to help you write your posts in WordPress.
To be compliant with web standards for accessibility, be sure to include ALT and TITLE descriptions on links and images to help your users, such as <a title=”WordPress.ORG” href=”https://wordpress.org/“>WordPress.ORG</a>.
No one likes to read writing that never pauses for a line break. To break your writing up into paragraphs, use double spaces between your paragraphs. WordPress will automatically detect these and insert <p> HTML paragraph tags into your writing.
If you are writing long posts, break up the sections by using headings, small titles to highlight a change of subject. In HTML, headings are set by the use of h1, h2, h3, h4, and so on.
You don’t have to use HTML when writing your posts. WordPress will automatically add it to your site, but if you do want control over different elements like boxes, headings, and other additional containers or elements, use HTML.
Spell Check and Proofread
There are spell check Plugins available, but even those can’t check for everything. Some serious writers will write their posts in a text editor with spell check, check all the spelling and proof it thoroughly before copying and pasting into WordPress.
When writing your post, you have the option of using the Visual or Text mode of the editor. The visual mode lets you see your post as is, while the Text mode shows you the code and replaces the WYSIWYG editor buttons with quicktags. These quicktags are explained as follows.
Workflow Note – With Quicktag buttons that insert HTML tags, you can for example click i to insert the opening <em> tag, type the text to be enclosed, and click /i or Close Tags to insert the closing tag. However, you can eliminate the need for this ‘close’ step by changing your workflow a bit: type your text, select the portion to be emphasized (that is, italicized), then click i and your highlighted text will be wrapped in the opening and closing tags.
See also Administration Screens.
Content retrieved from: https://wordpress.org/support/article/writing-posts/.
Introducing our most refined user experience with the improved block editor in WordPress 5.3! Named “Kirk” in honour of jazz multi-instrumentalist Rahsaan Roland Kirk, the latest and greatest version of WordPress is available for download or update in your dashboard.
5.3 expands and refines the block editor with more intuitive interactions and improved accessibility. New features in the editor increase design freedoms, provide additional layout options and style variations to allow designers more control over the look of a site.
This release also introduces the Twenty Twenty theme giving the user more design flexibility and integration with the block editor. Creating beautiful web pages and advanced layouts has never been easier.
This enhancement-focused update introduces over 150 new features and usability improvements, including improved large image support for uploading non-optimized, high-resolution pictures taken from your smartphone or other high-quality cameras. Combined with larger default image sizes, pictures always look their best.
Accessibility improvements include the integration of block editor styles in the admin interface. These improved styles fix many accessibility issues: color contrast on form fields and buttons, consistency between editor and admin interfaces, new snackbar notices, standardizing to the default WordPress color scheme, and the introduction of Motion to make interacting with your blocks feel swift and natural.
For people who use a keyboard to navigate the dashboard, the block editor now has a Navigation mode. This lets you jump from block to block without tabbing through every part of the block controls.
WordPress 5.3 adds even more robust tools for creating amazing designs.
As the block editor celebrates its first birthday, we are proud that Twenty Twenty is designed with flexibility at its core. Show off your services or products with a combination of columns, groups, and media blocks. Set your content to wide or full alignment for dynamic and engaging layouts. Or let your thoughts be the star with a centered content column!
As befits a theme called Twenty Twenty, clarity and readability is also a big focus. The theme includes the typeface Inter, designed by Rasmus Andersson. Inter comes in a Variable Font version, a first for default themes, which keeps load times short by containing all weights and styles of Inter in just two font files.
Your images will be correctly rotated upon upload according to the embedded orientation data. This feature was first proposed nine years ago and made possible through the perseverance of many dedicated contributors.
The improvements introduced in 5.3 make it even easier to identify issues. Expanded recommendations highlight areas that may need troubleshooting on your site from the Health Check screen.
You’ll now be periodically asked to confirm that your admin email address is up to date when you log in as an administrator. This reduces the chance of getting locked out of your site if you change your email address.
Developers can now work with dates and timezones in a more reliable way. Date and time functionality has received a number of new API functions for unified timezone retrieval and PHP interoperability, as well as many bug fixes.
WordPress 5.3 aims to fully support PHP 7.4. This release contains multiple changes to remove deprecated functionality and ensure compatibility. WordPress continues to encourage all users to run the latest and greatest versions of PHP.
This release was led by Matt Mullenweg, Francesca Marano, and David Baumwald. They were enthusiastically supported by a large release squad:
The squad was joined throughout the twelve week release cycle by 645 generous volunteer contributors (our largest group of contributors to date) who collectively fixed 658 bugs.
Also, many thanks to all of the community volunteers who contribute in the support forums. They answer questions from people across the world, whether they are using WordPress for the first time or since the first release. These releases are more successful for their efforts!
If you want learn more about volunteering with WordPress, check out Make WordPress or the core development blog.
Thanks for choosing WordPress!
Content retrieved from: https://wordpress.org/news/.
AMP for WP automatically adds Accelerated Mobile Pages (Google AMP Project) functionality to your WordPress site. AMP makes your website faster for Mobile visitors.
What’s New in this Version? | Priority Support | View Demo | Screenshots | Community
Some useful extensions to extend AMP features, check AMP Adsense Support, Contact Form 7 Support, Email Opt-in Support and Call To Action Support. To view more, go to our Extensions page.
The AMP Project is an open-source initiative aiming to make the web better for all. AMP enables web experiences that are consistently fast, beautiful and high-performing across distribution platforms. AMP formerly stood for “Accelerated Mobile Pages”, but now works completely across desktop and mobile. The official AMP plugin for WordPress supports fully integrated AMP publishing for WordPress sites, with robust capabilities and granular publisher controls.
Features and capabilities provided by the plugin include:
The plugin can be configured to follow one of three different template modes: Standard, Transitional, and Reader. In Standard mode you use AMP as the framework for your site, and there need not be any separate AMP and non-AMP versions. When configured to operate in Reader and Transitional modes, a given page will have a canonical URL as well as a corresponding (paired) AMP URL. The AMP plugin is not serving as a mobile theme; it does not redirect mobile devices to the AMP version. Instead, the AMP version is served to mobile visitors when they find the content on platforms such as Twitter, Pinterest, Google Search, and others. Reader mode only supports serving AMP for singular posts, pages, and other post types, whereas Standard and Transitional mode support serving the entire site as AMP.
With the official AMP plugin for WordPress, the WordPress ecosystem is provided with the capabilities and tools it needs to build world-class AMP experiences without deviating from its standard, flexible, and well-known content creation workflow.
To learn more about the plugin and start leveraging its capabilities to power your AMP content creation workflow check the official AMP plugin product site.
This plugin provides 5 blocks.
PWA plugin is bringing the power of the Progressive Web Apps to the WP & AMP to take the user experience to the next level!
You can give the APP-like experience to your audience which will get your website to their home screen and works instantly like an APP with offline support.
Schema & Structured Data for WP & AMP adds Google Rich Snippets markup according to Schema.org guidelines to structure your site for SEO. (AMP Compatible)
Article Written by: Kalpesh Adhvaryu. | VeravalOnline Pvt.Ltd.
It can be surprisingly complicated to choose a hosting plan for your WordPress site. There are a lot of options to choose from, and they all market themselves as the best option for you. It requires time and energy for you to distinguish one hosting option from another. One of the most common questions we hear is, what is the difference between shared hosting and VPS hosting?
It is important that you understand early on the answer to this question. Not all of the WordPress hosting types are suitable for your WP project. You could buy a space on a server that hosts a bunch of other sites as well, or you could have an entire server for yourself.
Almost as if by default, individuals and businesses host their new site using a shared plan. Shared plans are some of the most heavily advertised hosting options. A shared plan is inexpensive, and it’s not complicated. However, as these site owners watch their business grow, they realize that they need more resources than what a shared plan can provide. A virtual private server (VPS) may give your site what it needs to expand without being overly expensive.
To make this comparison a lot easier to understand, you can think of a VPS as a modded out performance vehicle that allows you to customize whatever you need to make it work. A shared provider is more like a regular sedan that is perfect for people who have no interest in speed or performance optimization.
Before we get into it, one important consideration we want to mention is security. With customization comes security issues and on average VPS servers are more prone to malware and nefarious third parties. A 2018 report by hosting researcher Gary Stevens showed that WordPress hosts are nearly twice as safe as out of the box VPS options.
Alright enough banter, let’s jump into the review In this guide, we are going to discuss the differences between shared WordPress hosting and VPS hosting. We will also discuss what option is right for you.
Shared hosting is best explained by using the comparison to an apartment. When a person lives in an apartment, they do not own the apartment that they live in, nor do they own the building that the apartment is a part of. With shared hosting, you neither own the server, nor do you own the part of the server where your website is housed. You are renting space from a hosting company.
As a tenant of an apartment, you do not have the entire building to yourself, but you share it with other people who are also renting space from the building owner. Everyone shares resources like water and electricity. With shared hosting, it’s pretty much the same. Your site is on a server, and there are a number of other sites on the same server. All of you are sharing the same resources.
In an apartment, the behavior of your neighbors will have an impact on your quality of life. If they listen to loud music, smoke, or have rowdy friends, you’re going to be affected. The same is true with shared hosting. If the other sites on the same server as yours engage in questionable activities or are not careful with their own security, they can impact the security of your site. If they use too many resources, the performance of your site will be affected.
A person might ask, why would anyone use shared hosting for their website? There are a lot of pluses. For example, renting an apartment is a lot cheaper than paying for a house. Shared hosting is drastically less expensive than having a dedicated server or a virtual private server.
When you rent an apartment and something breaks, you call the landlord and they fix it. That is the exact same thing happens with shared hosting. The hosting company you contract with is responsible for maintaining security, keeping things updated, and fixing anything that breaks.
Shared hosting is an entry-level service that can offer the level of resources that a local business or a small startup may require. Most shared hosting packages come pre-equipped with easy-to-use features and a user-friendly control panel. You are able to make changes to your email account, databases, and services easily.
For more info about this check out this great guide by Liquid Web.
Shared hosting may be the right option for your WordPress site if you have very little experience with web hosting. This may be a good option for you if your primary concern is expense because using shared hosting will keep your expenses down.
If you are building something that’s not for professional use, maybe a website for friends and family, then shared hosting is perfect. The same is true if you are designing a small business website. Shared hosting is a good option for those who don’t need access to extensive web programming, those who are using their hosting as a way to learn an application like WordPress, or those who are experimenting with coding and web design.
When you launch a website for the first time, it’s highly unlikely that you are going to attract a ton of traffic. This is, of course, unless you are working with some major marketing campaign. A new website for a new company that is unheard of is not going to need a ton of bandwidth immediately.
When you start out, you are not going to know how much space you are going to need. Shared hosting offers you a flexible solution that does not break the bank but also leaves room for future growth.
Staying with the comparison of hosting to living quarters, VPS hosting could be compared to purchasing a condominium. When you purchase a condominium, you are still in a building that is shared by a number of people. However, you own the condominium, so all of the resources in the condominium are yours to use. You are able to completely customize your condominium to suit your needs.
VPS hosting allows you to have all of the advanced features that are usually enjoyed with a dedicated server only at a much lower price. When you purchase VPS hosting, you have access to all of the computing power that you need to run or grow a complicated business.
With a virtual private server, the service provider has one piece of hardware, which is the server. That server is virtually partitioned off into smaller sections. Each virtual section of the server has its own dedicated operating environment. It’s like having a condo that provides you with all of the protection and necessities of a freestanding house. Since the partitioning of the server is virtual, it is customizable and can be set to meet the needs of each individual based on their website.
A VPS gives you the security that comes from knowing that your website is going to run smoothly with little to no downtime. When you use a shared hosting plan, the bandwidth usage is shared among every website that’s on that server. The “bad neighbor effect” might impact your website’s uptime.
VPS hosting insulates your website from its neighbors because they are virtually partitioned from one another. All of the resources that you have allocated to you are only for your use. There is no competition for bandwidth usage, so this minimizes downtime.
In a shared hosting environment, you are not allowed to make changes to the operating system or to the coding because this could have a negative impact on the other websites that are hosted on the server. VPS hosting provides you complete flexibility, so you can make changes to your hosting environment to suit to the needs of your project without affecting your neighbors or impacting resources that they are using.
A dedicated virtual server space makes scaling simpler. As your business gets larger and you have more people visiting your site, you can increase the size of storage, bandwidth, and email accounts to make sure that your hosting keeps pace with your business growth.
A good VPS package is going to have a sufficient amount of RAM and bandwidth to keep your site functioning without glitches. You want to have enough disc space so that you can fit all of your files into one digital storage space.
When searching for a VPS package, you want to work with a hosting company that is going to offer you a sufficient number of monthly data transfers as part of the space fee. You do not want to work with a company that’s going to nickel and dime you after you exceed the initial amount of transfers they have allotted.
Your VPS package should allow you to create as many email accounts as you need for your business to grow. Your email should be able to scale with the rest of your business. Your email package should have sufficient storage for each individual account. Some of the better packages we have seen offer 500 MB or 10,000 email messages.
It is easy to be attracted to a VPS package that offers unlimited disc space. It’s okay to purchase one that offers this feature, as long as you understand that technically it is impossible to offer someone unlimited space. However, the idea is that you should have a sufficient amount of space to be able to operate effectively.
VPS hosting plans are designed to bridge the gap between a beginner level web hosting plan that has severe limitations and a dedicated server that is, quite frankly, more than what most small businesses need. It’s perfect for a company that has outgrown shared hosting and needs something that will offer them room to grow.
VPS hosting is a great option for businesses that are not looking to store confidential data. Although VPS hosting creates a virtual partition between your virtual server and that of your neighbor, when hardware is being shared, there is always the risk that one could fall victim to a cyber attack. If you are looking to store confidential information, then a private cloud server or a dedicated server may be the right option for you.
Individuals developing their sites and applications benefit from VPS. Cloud VPS is an excellent environment for you to get started. You can start out using a relatively small virtual space and then re-size as the actual storage needs of your site or application become apparent.
Individuals hosting small sites and applications may benefit from VPS. If you have a static website, a site that has medium traffic, or apps with databases that only have a few requests, you can effectively run these without needing to pay for a large environment. A VPS solution is fast, provides ample space, and will not break the bank.
Individuals looking for file storage in the cloud may use VPS. There are a number of businesses that don’t have the resources to host on-site servers that their employees can readily access. A VPS is a nice way to have all of your files in a centralized location, giving authorized employees the access they will require.
In this same scenario, a VPS can be used to create infrastructure via the cloud. This makes sharing and collaboration a lot easier. When data is stored off-site using a VPS hosting provider, secure connectivity can be created for employees. This allows them to collaborate, store, share, and access data with little effort. Since you will manage the environment, you can guarantee that it’s going to be secure and easy to recover in the case of a disaster.
Clearly, VPS hosting and shared WordPress hosting have their advantages and disadvantages. If you are looking at starting a project that you’re going to take seriously or use professionally, we recommend going the VPS route. It offers you the security, scalability, and reliability that can make the difference between your website or your application being a success or being a failure.
We would love to hear from you. Are you currently using shared WordPress hosting or are you using VPS hosting? Let us know how it’s working out for you in the comments section below.
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Everyday there are new website are publishing over the internet. Majority of the website uses WordPress as we all know its popularity and easy to use with more than 15000 plugins and many of them WordPress Premium Themes. It takes many efforts to choose the right theme provider as WordPress theme is one of the important part in WordPress development. And that we gone discuss about top 5 things to consider when you choose the perfect theme for your WordPress development.