There are thousands of free and premium WordPress themes on the market. It might be hard to choose one. And before you make a choice, think of how a theme would affect your website credibility.
Professionally looking themes work for website credibility.
Broken images, fonts or links, messy design create an impression of a poorly organized business. The harder to make your prospects trust you, the more professional and thought-out your theme should look. You can use free themes for a small blog or websites about your hobby. But if you plan to reach out some large audience, better think of choosing a premium WordPress theme which is well-supported and can be easily customized to your needs.
Consider your target audience.
If your audience are teenagers, they are not going to respond to a corporate website. If you sell pizza, your website should not look like you sell jewelry. Your website design can be compared to your clothes. You wear suits in the office, and shorts on the beach because it is appropriate for the situation.
Before you choose a theme, find out what your audience likes. You can take a look at your competitors’ websites or browse social profiles of your prospects.
Support your brand.
if you already have a brand-book for your offline business, apply the same design to your website. Your clients should understand on the first glance that the website belongs to your company. If you use different styles and colors for your website, it will look like a fake. People won’t like to make purchases on such a website or trust the information on it.
Mind the speed.
You need to make sure that your website loads fast, especially on mobile devices. You might want to use less images and plugins to make your pages load fast.
Add your contacts.
It is necessary to write your office address on your website. But the contact information will look more credible if you add a piece of map on your contact page. It will prove your clients that your address is real. Also it will be easier for clients to find directions to your office.
Website credibility is important for your online sales, and choosing the right theme is a big step towards it.
Over the years, the number of websites built with WordPress has continued to grow. While using WordPress allows you to easily create a website, there are thousands of different themes to select from. Before you get too far involved in the creation of your website, take a moment to learn more about the importance of selecting the right WordPress theme.
There are many different factors that can make a WordPress theme standout among others, whether it is a free theme or premium theme. Instead of focusing on just the aesthetics of the WordPress theme, you should also consider some of the underlying specifics of the theme that will end up affecting the way your website is presented on different devices, how quickly your website will load, the amount of customization, and overall browser support.
WordPress Theme Browser Support and Responsive Design
It is easy to focus on how your website looks on the browser that you are currently using; however, you also need to realize that not everyone is going to be using the same browser or have the same size screen. A growing number of internet users spend more time on their mobile devices than on desktop computers to browse the internet. With this in mind, it is important to find a WordPress theme that offers a responsive web design. This is easy to test, when previewing a WordPress theme, adjust the width of your browser and see how the site responds the changes in size. In addition to a responsive design, also be sure to test your site on other browsers, especially Internet Explorer, as IE offers the least amount of compatibility for newer design features.
WordPress Theme Page Load Time and Code Bloating
With an increase in mobile usage, it helps to have a website that will load quickly on all devices. There are many different free online speed tests that will allow you to determine how quickly a site loads. Once you have performed a speed test, view the source code of the theme and take a look at the HTML of the WordPress theme. If you notice a lot of different links to external scripts, then the WordPress theme that you are considering may end up taking a long time to load.
WordPress Theme Customization
Browser and device support, along with page load time, are crucial to providing a good user experience; though, there is one final aspect to look at – customization. Go through the theme settings and see if you are allowed to change background colors, fonts, sidebars, and other layout changes easily.
In the end, find a WordPress theme that allows you to create a website that matches your needs. While load time, responsive design, browser support, and customization are all important, you want to be able to build a WordPress site that you are happy with. Have fun looking through the variety of WordPress themes available from our excellent package, and take your time choosing one that works well and offers everything that you are looking for.