Forget Think Big. Think Small.

By Michael Pollock in Business Development

Thanks to Smart Blogging Babe, Jennifer Rice, for alerting us to this fine article in Fast Company Magazine. Makes my manifesto look a little smarter (by the way, did you vote for it yet). And lord knows I need all the help I can get.

“At the same time, the rise of digitized content — plus developments such as online self-service — makes it easier for sellers to atomize previously linked goods. ‘Any product that can be digitized lends itself to being taken apart,’ says Manjit Yadav, associate professor of marketing at Texas A&M University’s Mays Business School. Instead of buying a year’s subscription to The New York Times for $481, or even one issue, you can purchase a single article from the online archives for $2.95.”

About the Author

Michael Pollock is the marketing and product development guy for Solostream. He's also a blogger, a web marketing trainer and an entrepreneur. When he's not evangelizing Solostream, he trains other solopreneurs on how to use the web to reach more people, earn more money and live a bigger life. Michael's Website.