Michael Pollock

About the Author

Michael D. Pollock is the CEO of Solostream. He's a geek-at-heart and a small business veteran with over 12 years of in-the-trenches sales, marketing and entrepreneurial experience (he mistakenly thinks he may soon have it all figured out). You can contact Michael via email here or online here.

How to Add eBay Listings to Your WordPress Site

One of my clients, Hi-Way Campers, has started listing some of their RVs for sale on eBay. Naturally, I had to figure out a way to integrate it into their website, which is build on a WordPress platform. First I looked around for a WP plugin, but there none to be found. And there’s probably a really good reason there’s no plugin. It’s too easy for a plugin.

The secret is to use the eBay Editor Kit, which will produce some Javascript you can insert into your Worpdress template or post. Here’s the description of the Editor Kit from eBay:

The eBay Editor Kit (EK) is one of the most innovative and effective affiliate tools available. With the EK, affiliates can add relevant, real-time eBay listings to their Web sites in just seconds. Best of all, the EK produces click-through rates two times greater than traditional banners!

Whatever your Web site’s content or user demographic, eBay’s Editor Kit will dynamically list pertinent eBay auctions and listing details, including product information, gallery images, bidding prices, and ending times. Each specification is completely customizable.

If I understand it correctly, the Editor Kit is designed to show context-based ads (like Adsense). However, there’s a way to add just your own listings the way I did with Hi-Way Campers. In each of the ebay listings, the URL of the company’s website was added to the item description. The Editor Kit allows you to enter search terms that dictate which ads to show on your site, so I simply used the company’s URL as the search term. You could do the same with your own listings; just enter some unique word in your eBay lisitings, and use that word as your search term when you set up the Editor Kit.

It’s really pretty easy. The Editor Kit also allows you to choose different sizes and formats for your ads. If you want to see how it looks integrated into a site, visit the Hi-Way Campers site, and look in the right hand sidebar.

Anybody else know of a simpler solution?

wordpress, ebay, design

13 Comment(s)

  1. On Aug 21, 2006, Blaine Moore said:

    Hi way campers sells $110 travelling toilet paper rolls?

    (the linked to ebay auction: http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=150022932221)

  2. On Nov 24, 2006, Bruno Rodrigues said:

    I’ve tested this “feature” today, Nov 24th, and there’s now an advanced search “mode” where you can simply enter your seller id and you won’t need to do the description keyword trick anymore :)

  3. On Dec 30, 2006, sandraissa said:

    Happy new year !-!
    o:)))))

  4. On Apr 17, 2007, Internet Marketing said:

    I have been wondering about the adding ebay to your site but just can’t see how you could make much money from it unless you had a ton of traffic right?

    Dennis

  5. On May 2, 2007, Richard said:

    In order to do marketing i sugguest is that the best way for marketing your site is banner ads because links are not that visible as compare to banner ads.
    http://www.vividads.com.au

  6. On May 13, 2007, Adeel Chowdhry said:

    Use plug-ins. It will make your job easier.

  7. On May 14, 2007, Billy said:

    http://Ztail.com makes sharing your eBay listings easy. It creates a widget that you can place in your blog or share with your social network.

  8. On May 31, 2007, Roger Gordon said:

    I suspect the search engines may like the extra content. Not sure if it will translate into hard cash though

  9. On Aug 17, 2007, Alan Richardson said:

    I agree with Roger’s comment regarding search engines and content but exactly where do they stand on the issue of inserting javascript into your html or php?

  10. On Aug 18, 2007, DayJobNuker said:

    I wonder how hard this is to do? I use Build a Niche which was hard a first but now I can put up a site quickly.

    My first Ebay SECRET NICHE is revealed at
    http://www.DayJobNuker.com

  11. On Jan 30, 2008, David said:

    Nice artice about adding eBay listings to wordpress I’ve been wanting to learn how to do this. Nice Blog.

    David

  12. On Mar 29, 2008, seoreef said:

    I’ve been looking for a way to list ebay auctions on WP blogs for a long time now.

  13. On May 19, 2008, Malen said:

    I googled this question and your blog came up…this is the exact information I am looking for. I am a newbie in ebay as an affiliate and could not find this information in their site. Thanks to your blog.

3 Trackback(s)

  1. Business Development » Oh were just too busy for that (business consulting development manager marketing services) back office stuff on Aug 14, 2006
  2. Adding Ebay Listings To WordPress BlogsWork At Home Business Opportunities Weblog on Sep 8, 2006
  3. Blog-Tipping: PGA-Auctions | The Marketing Technology Blog on Jul 7, 2007

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