About the Author

Michael D. Pollock is the founder of Solostream. He's a geek-at-heart and a small business veteran with over 14 years of experience in sales, marketing and small business (he mistakenly thinks he may soon have it all figured out). You can contact Michael online here.

Spot Runner May Be Google Adwords for TV

By Michael Pollock in Marketing

Spot Runner - TV Ads for Small Business(Via SiliconBeat)

With Google Adwords, practically anybody can create and manage an online pay-per-click advertising campaign without the cost of hiring an outside ad agency. Now you can practically do the same with Television ads via a new service called Spot Runner.

SiliconBeat: “The service works like this: The local business owner goes to the SpotRunner site, picks a business category and then chooses from among thousands of generic, pre-taped video ads. Each ad comes with pre-written voice-over text that can be customized (see screen shots below). Once the business has picked an ad, it tells SpotRunner how much it wants to spend on air time and which media markets it wants the ad to run in. SpotRunner comes back with a media plan. It then completes the production work of the customized ad, buys the air time and gets the video into the hands of all the pertinent networks. Later, it sends the advertiser a report of where all the ads ran and when.”

2 Comment(s)

  1. On Jan 11, 2006, Raoul Marinescu said:

    Amazingly simple idea that will revolutionize the way TV advertising is bought! I’m pretty sure Google is already writting an offer…

  2. On Sep 15, 2006, Studio60Fan said:

    Spotrunner seems to be more of a gimmick. It seems automated but really isn’t and its air time costs more than the established discount TV agency Cheap-TV-Spots.com and some others. Cheap TV Spots allows all of their commercials to air nationally, but Spotrunner prohibits national airings of ads they ostensibly produce. CheapTVSpots.com has the clear advantage for web-based businesses that have to air nationally. Spotrunner will also sell your ad to a competitor in your own neighborhood if you stop airing with them. The gimmick is that Spotrunner just looks like it costs less, but, because air time is the real cost of advertising, Spotrunner will always cost more. Spotrunner also won’t give you a web version of your own ad to post on your web site or e-mail around. The Spotrunner canned ads won’t feel like your company and really don’t cost less in the long run. Spotrunner is a gimmick for people who can’t read the Spotrunner disclaimers. That’s my opinion, anyway.

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