About the Author

Michael D. Pollock is the founder of Solostream. He's a geek-at-heart and a small business veteran with over 14 years of experience in sales, marketing and small business (he mistakenly thinks he may soon have it all figured out). You can contact Michael online here.

Forget Think Big. Think Small.

By Michael Pollock in Marketing

Thanks to Smart Blogging Babe, Jennifer Rice, for alerting us to this fine article in Fast Company Magazine. Makes my manifesto look a little smarter (by the way, did you vote for it yet). And lord knows I need all the help I can get.

“At the same time, the rise of digitized content — plus developments such as online self-service — makes it easier for sellers to atomize previously linked goods. ‘Any product that can be digitized lends itself to being taken apart,’ says Manjit Yadav, associate professor of marketing at Texas A&M University’s Mays Business School. Instead of buying a year’s subscription to The New York Times for $481, or even one issue, you can purchase a single article from the online archives for $2.95.”

1 Comment(s)

  1. On Jul 16, 2008, Steve said:

    I love your outlook, those who underestimate their abilities outwardly usually have more going on upstairs. Thanks.

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