Forget Marketing. Think Conversations.
By Michael Pollock in Marketing
2a. Forget Marketing. Think Conversations. “For thousands of years, we knew what markets were: conversations between people who sought out others who shared the same interests . . . Conversation is a profound act of humanity. So once were markets.” (The Cluetrain Manifesto by Doc Searls, David Weinberger, Chris Locke and Rick Levine)



